Nadia El yazidi

I'm currently supporting Manucurist Paris through Shopy Science, where I curate influencer and brand ambassador relationships from contracting and creative briefing through scheduling. I also design segmented email campaigns that support conversion and community retention.

I monitor influencer and CRM KPIs, turning performance data into actionable recommendations and executive reports. I lead strategic counsel for UK and US markets, adapting campaigns for Anglophone audiences.

Previously at KopiLeft Services, I led market monitoring, consumer research, a visual identity refresh, editorial content, and customer-journey improvements. I used KPI tracking to turn raw data into marketing roadmaps for leadership.

My background also includes marketing coordination for Université Centrale / Honoris United Universities, where I supported advertising, reporting, budget tracking, and partner coordination. Across my work, I focus on empathetic, data-informed customer experiences that build long-term loyalty.