Open to opportunities

Omaima Chaabane

@omaimachaabane

Message

I build consumer brands from positioning through commercial traction.

Tunisia

Message

What I'm looking for

I'm looking to lead brand strategy and execution for consumer-focused businesses, building consistent experiences across product, digital, retail and customer touchpoints while using customer and commercial insights to drive growth.

I've built IUMA Atelier from concept to commercial traction, shaping its positioning, identity, product direction, messaging and customer experience. I led execution across Shopify, Instagram, influencer partnerships, retail, packaging and customer touchpoints, generating 100K+ TND revenue, 300+ orders and a 15K+ Instagram community.

Before founding IUMA Atelier, I ran marketing and operations at Pro2i, Xiaomi's authorised distributor, where an influencer campaign sold approximately 300 slow-moving Air Fryer units in two weeks. I also coordinated campaigns, activations, sourcing and purchasing decisions using sales, inventory and demand insights.

At McCann Worldgroup and Lézard & Balthazar, I coordinated consumer-brand campaigns, sponsorships, events, influencer collaborations and creative delivery for international, beauty and dermo-cosmetic clients.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Lead

Current

IUMA Atelier

Dec 2024 - Present (1 year 8 months)

Built and managed a premium consumer brand from concept to market, defining brand positioning, identity, product direction, messaging and customer experience. Managed brand implementation across Shopify, Instagram, influencer partnerships, retail partners, packaging and customer touchpoints.

Brand Management Brand Strategy Brand Identity Brand Messaging Shopify Influencer Marketing Customer Engagement Customer Feedback Product Development Supplier Management Production Pricing Retail Partnerships Fulfilment Customer Service

Marketing & Operations Manager

Pro2i

Sep 2023 - Jul 2024 (10 months)

Developed and executed an influencer marketing campaign that sold through approximately 300 units of slow-moving Air Fryer inventory within two weeks. Coordinated marketing campaigns and brand activations with Xiaomi's Tunisia team across influencers, events, print assets and branded materials.

Influencer Marketing Campaign Management Brand Activation Event Coordination Vendor Management Product Sourcing Inventory Management

Account Manager

McCann Worldgroup

Feb 2022 - Aug 2023 (1 year 6 months)

Managed day-to-day client communication for a major international consumer account, coordinating timelines, deliverables, feedback and approvals between the client, creative teams and external partners. Coordinated brand campaigns, sponsorships and events with project budgets reaching approximately 100–150K TND.

Client Management Project Coordination Campaign Management Event Coordination Budget Management Team Coordination Supplier Management

Project Coordinator

Lézard & Balthazar

May 2019 - Jun 2020 (1 year 1 month)

Supported branding and communication initiatives for beauty and dermo-cosmetic brands including Uriage, Polaar and Bio-Oil. Coordinated influencer collaborations, photoshoots and content activations while working with creative contributors and responding to client briefs.

Branding Influencer Collaboration Content Activation