In my current Marketing Director role in the Retail & Beauty Industry, I develop marketing strategies aligned with business and sales objectives. I lead digital marketing and brand communication across multiple retail locations.
I plan promotional campaigns, product launches, and retail activations, and manage influencer collaborations and strategic marketing partnerships. I monitor campaign performance and customer engagement to identify growth opportunities.
Previously, as a CRM & Operations Specialist at an International Financial Services Company, I managed customer lifecycle and CRM operations using Microsoft Dynamics CRM. I prepared management reports and built Excel dashboards using Pivot Tables and VLOOKUP.
