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Nesrine Charfi

@nesrinecharfi

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Etsy brand founder and digital marketer who grew Zavéra’s visibility with SEO-optimized listings and social media.

Tunisia

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What I'm looking for

I'm open to relocation or remote opportunities, with a preference for roles in Dubai, Europe, or global markets.

I founded and managed Zavéra Brand, an independent lifestyle brand on Etsy, overseeing its branding, product curation, and online store operations. I created SEO-optimized product listings and brand copy to improve marketplace visibility.

For Zavéra, I developed social media marketing strategies across Instagram and Pinterest, designed visual assets in Canva, and monitored shop analytics to optimize listings, pricing, and conversion rates.

At Calyp Business Center & Serene Group, I developed digital marketing strategies, created social content, and managed PR communications and corporate branding initiatives. I also collaborated with the sales team on marketing materials and client-facing presentations and events.

Earlier, I managed social media and content at Old World Timber, where I created analytics reports and led and trained a social media team. At Turkeyana Clinic, I prepared influencer performance reports and coordinated with designers and photographers on content.

Experience

Work history, roles, and key accomplishments

Etsy Seller & Brand Founder

Zavéra Brand

Oct 2025 - May 2026 (7 months)

Founded and managed an independent lifestyle brand on Etsy, overseeing branding, product curation, and end-to-end online store operations. Created SEO-optimized listings, executed social media marketing, and managed customer relations.

Etsy SEO Copywriting Social Media Marketing Instagram Pinterest Canva Analytics Client Relations

Marketing & PR Executive

Calyp Business Center & Serene Group

Apr 2025 - Jun 2025 (2 months)

Developed and implemented digital marketing strategies to increase brand visibility for both companies. Created engaging content, managed PR communications, and collaborated with sales to create marketing materials and campaigns.

Digital Marketing Content Creation Social Media PR Corporate Branding Sales Collaboration Client Presentations

Social Media Specialist

Turkeyana Clinic

Feb 2022 - Mar 2024 (2 years 1 month)

Designed and executed social media calendars, resulting in increased engagement. Prepared analytics reports tracking influencer performance and coordinated with designers and photographers to produce compelling content.

Social Media Management Content Creation Analytics Influencer Marketing Team Coordination

Social Media Manager

Old World Timber

Aug 2020 - Jan 2022 (1 year 5 months)

Managed social media and content creation, designing content with CapCut and Canva. Created analytics reports highlighting organic reach and engagement, and led and trained a social media team.

Social Media Management Content Creation Canva Capcut Analytics Team Leadership TikTok Instagram

Customer Relationship Specialist

PayPal/Transcom

Oct 2019 - Dec 2019 (2 months)

Resolved customer inquiries, achieving a 95% satisfaction rate. Delivered tailored solutions to enhance client loyalty and retention.

Customer Service Problem Solving Customer Retention Communication Skills

Real Estate Agent

RE/MAX

Feb 2019 - Sep 2019 (7 months)

Conducted market analysis and property valuations, driving successful transactions. Strengthened community engagement through networking events.

Market Analysis Property Valuation Networking Sales

Intern

ATB Bank

Jun 2015 - Aug 2015 (2 months)

Provided financial advice and streamlined account creation processes, reducing customer wait times.

Financial Advisory Process Improvement Customer Service

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

HubSpot Email Marketing Software Certification, Email Marketing

2026 - 2026

Earned the HubSpot Email Marketing Software Certification in 2026.

HubSpot Academy

HubSpot Email Marketing Certification, Email Marketing

2026 - 2026

Earned the HubSpot Email Marketing Certification in 2026.

IHEC Carthage

Bachelor's Degree, Marketing

Bachelor's degree in Marketing with specialization in marketing ethics, project planning, and coordination. Completed hands-on projects including partnerships with startups to launch innovative apps and services.