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Nabanita Dutt

@nabanitadutt

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Senior Creative Copywriter with a passion for brand storytelling.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my storytelling skills in a dynamic environment, focusing on impactful content that drives engagement and social change.

I am a Senior Creative Copywriter and Digital Content Marketing Manager with over 12 years of agency experience. My journey has taken me from journalism to crafting compelling narratives that resonate with audiences. I specialize in SEO-driven brand storytelling, ensuring that every piece of content not only engages but also drives measurable results.

Throughout my career, I have developed and executed content strategies for various industries, particularly in the cannabis sector, where I navigated complex regulations to create compliant and impactful marketing materials. My expertise in digital marketing, e-commerce content, and brand storytelling has allowed me to lead successful campaigns that enhance brand visibility and drive conversions.

As a passionate advocate for social impact, I strive to create content that not only informs but also inspires. I believe in the power of words to shape perceptions and drive change, and I am committed to delivering high-quality content that aligns with both business goals and audience needs.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Manager

Current

Mastodon Media

Apr 2016 - Present (9 years 1 month)

Developed and optimized website content for multiple clients, driving engagement and search visibility. Managed on-page SEO, improving rankings through structured content and data-driven insights. Led content strategy across web, email, and PPC, aligning messaging with business goals.

Content Strategy SEO Google Ads PPC Web Analytics Landing Page Optimization Digital Marketing Team Collaboration Content Management Systems Data Analysis

Marketing Content Manager

Pure Home.com

Feb 2010 - Mar 2016 (6 years 1 month)

Led content marketing strategy for an e-commerce brand, aligning content with sales objectives to drive engagement and conversions. Spearheaded SEO optimization, securing first-page Google rankings for multiple product categories and increasing organic traffic.

Content Marketing SEO Optimization Digital Magazine Launch Analytics Team Leadership

Editor-in-Chief

Hindustan Times Newspaper

Mar 2005 - Sep 2010 (5 years 6 months)

Launched and led Brunch, a weekly lifestyle magazine reaching 12M+ readers, setting editorial direction and maintaining high-quality content. Managed a team of freelancers and staff writers, ensuring timely, engaging, and strategy-aligned content production.