Open to opportunities

Allan Moses

@allanmoses

Message

Experienced content leader with a passion for impactful storytelling.

United States

Message

What I'm looking for

I am seeking a role that allows me to leverage my content expertise while fostering a collaborative and innovative work environment.

With over 14 years of diverse experience in content creation, growth strategies, product marketing, and journalism, I have honed my skills to become a leader in the editorial space. Currently, I serve as the Content Lead and SEO Specialist at BEEM - LINE FINANCIAL, where I spearhead organic content marketing efforts, driving significant increases in sitewide impressions and clicks. My analytical approach and customer-obsessed mindset have enabled me to develop a strong brand voice and optimize content for maximum engagement.

Previously, I held senior editorial roles at MEA World Wide and THE HINDU, where I led teams in producing high-quality news content and managing editorial growth. My commitment to excellence is reflected in my ability to collate data-driven insights and implement best practices in content writing and editing. I thrive in fast-paced environments and am passionate about delivering quality content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Current

Content Lead & SEO Specialist

Current

BEEM - LINE FINANCIAL

Oct 2021 - Present (3 years 8 months)

Leading TOFU efforts on blogs, site content, customer communications, and social media. Increased sitewide MoM impressions and clicks by 40% and steered website traffic to over 20M impressions per week. Conducting end-to-end SEO research and optimizing site content for top keywords.

SEO Content Marketing Google Analytics Team Leadership Market Research Data Analysis Brand Development Social Media Strategy Email Marketing

Senior Editor

MEA World Wide

Jan 2018 - Feb 2021 (3 years 1 month)

Led a team of editors in publishing American and Global news online. Focused on editorial content growth and conducted weekly deep dives into Google Analytics for sitewide growth.

Editorial Content Strategy Google Analytics Team Management Data Driven Decision Making Trend Analysis News Writing Editing Publishing Digital Media

Senior Sub-Editor & Senior Reporter

THE HINDU newspaper

Mar 2013 - Apr 2018 (5 years 1 month)

Responsible for daily coverage on trends, city news, and entertainment. Managed the complete edition control of the daily features section, ensuring quality and timely publication.

News Reporting Editing Content Management Team Collaboration Communication Skills Research

Sub-Editor

THE NEW INDIAN EXPRESS newspaper

Jan 2011 - Mar 2013 (2 years 2 months)

Handled editorial desk responsibilities, including editing and designing national and city pages for the newspaper. Ensured high-quality content and adherence to publication standards.

Editing Content Design Content Standards Team Coordination News Writing Print Production Quality Assurance Communication Research

Freelance Feature Writer

THE HINDU MetroPlus

Jan 2009 - Jan 2011 (2 years)

Contributed weekly feature articles focusing on pop culture, music, and citywide entertainment news. Developed engaging content tailored to the publication's audience.

Content Creation Research Communication Creative Writing Editing Journalism

Education

Degrees, certifications, and relevant coursework

St. Joseph's University

Master of Studies, Media and Communication

2009 - 2011

Master of Studies in Media and Communication, focusing on various aspects of media theory and practice, including content creation, communication strategies, and media ethics.