Afika Nxumalo
@afikanxumalo
Lead Copywriter, digital storyteller, and multichannel content creator
What I'm looking for
As a seasoned Lead Copywriter, digital storyteller, and multichannel content creator, I've had the privilege of working with top global agencies and brands, driving brand engagement and visibility through compelling narratives and content strategies. My expertise spans scriptwriting, brand storytelling, SEO writing, and multimedia strategy, with a proven track record of contributing to award-winning campaigns.
With a strong background in creative and corporate spaces, I've developed a unique threefold ethos that has driven my success: grab attention, build loyalty, and drive action. This approach has enabled me to pioneer innovative roles, such as Manifesto Specialist, and grow agencies to prestigious recognition.
Throughout my career, I've demonstrated exceptional storytelling and production skills, seamlessly integrating interviews, performances, and cultural insights to create visually compelling and informative content. I'm passionate about amplifying brand voices and driving organic traffic, and I'm committed to continuing to push the boundaries of creative excellence.
Experience
Work history, roles, and key accomplishments
Lead Copywriter & Manifesto Specialist
Creative Theory Agency
Jan 2020 - Present (5 years 10 months)
Pioneered the role of Manifesto Specialist, crafting impactful creative drafts that served as the cornerstone for advertising and content campaigns.
Chief Creative Officer
Hot Mess Creative
Jan 2018 - Dec 2022 (4 years 11 months)
Specialized in content creation and management, developed and oversaw editorial content across all digital platforms.
Contributing Writer
NewsCred
Jan 2017 - Jan 2020 (3 years)
Spearheaded the creation of impactful SEO-optimized content, producing 750-1200 word articles for industry-leading companies.
On-Camera Personality & Producer
Rolling Stone Magazine
Jan 2017 - Jan 2018 (1 year)
Captivated audiences by exploring and showcasing the vibrant music scenes in Victoria, BC, Montreal, and Toronto.
Education
Degrees, certifications, and relevant coursework
Afika hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
afika.lifePortfolio
hotmesscreative.myportfolio.comSalary expectations
Social media
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