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Nabajit Sarma

@nabajitsarma

Regional Sales Manager at Rupa and Company Ltd (M-Series), managing a Rs 30 Cr portfolio and expanding distribution across North-East India.

India
Message

At Rupa and Company Ltd (M-Series), I directed regional P&L operations and revenue expansion for an annual Rs 30 Cr portfolio across the North-East states. I led a 15-person sales organization and directly managed 15 regional distributors.

At XYXX Apparels Pvt Ltd, I expanded the distribution partner network from 4 to 7, driving 30% incremental revenue growth across premium lifestyle lines. I also entered unrepresented territories and addressed distributor bottlenecks.

At The Bombay Dyeing & Mfg. Co. Ltd, I grew regional turnover from Rs 4 Cr to Rs 10 Cr across home and apparel through institutional account mapping and channel development. I doubled EBO locations from 6 to 13 while expanding GT and MBO penetration.

At Page Industries Limited (Jockey), I expanded active retail coverage from 258 to 534 outlets and regional revenue from Rs 1.44 Cr to Rs 5.16 Cr. I also launched the socks division and priority store formats.

Experience

Work history, roles, and key accomplishments

IC
Current

Independent Sales & Channel Expansion Advisory

Independent Consultant

Aug 2026 - Present (3 months)

Advise regional channel partners, C&F agents and emerging consumer brands on route-to-market optimization, distribution network design and channel expansion across North-East India. Analyze secondary sales, inventory movement and distributor operations to address supply-chain bottlenecks and improve inventory turnover.

TL

Deputy Manager

The Bombay Dyeing & Mfg. Co. Ltd

Dec 2014 - Nov 2019 (4 years 11 months)

Scaled regional turnover from Rs 4 Cr to Rs 10 Cr across home and apparel segments through institutional account mapping and structured channel development. Doubled EBOs from 6 to 13 locations while expanding GT and MBO market penetration.

TL

Area Sales Executive

Turtle Limited

Aug 2013 - Nov 2014 (1 year 3 months)

Accelerated London Bridge brand sales from Rs 2 Cr to Rs 3.5 Cr by expanding retail reach across Tier-2 and Tier-3 markets. Converted local agency operations into a fully operational C&F node to streamline regional logistics and distribution.

Education

Degrees, certifications, and relevant coursework

Pondicherry University logoPU

Pondicherry University

MBA, Sales and Marketing

MBA in Sales and Marketing from Pondicherry University, completed in 2013.

Gauhati University logoGU

Gauhati University

M.Com, Accountancy

M.Com in Accountancy from Gauhati University, completed in 2013.

Gauhati University logoGU

Gauhati University

B.Com, Accountancy

B.Com in Accountancy from Gauhati University, completed in 2007.

IC

ICSM

Certificate in Computer Application & Tally, Computer Application

Certificate in Computer Application and Tally from ICSM.

Tech stack

Software and tools used professionally

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