Mykyta Lazenkov

Senior Marketing Manager bridging the gap between creative strategy and technical infrastructure. Currently serving as the strategic lead for a 7-figure US coaching business, where I function as the primary architect of the company’s digital ecosystem.

I spearheaded a complex full-stack migration to GoHighLevel, redesigning all operational pipelines and automations to modernize the business stack. To resolve iOS signal loss and ensure accurate data attribution, I implemented server-side tracking across the funnel.

Beyond standard operations, I drive innovation through custom engineering. I developed an OpenAI-powered chatbot via API, utilizing extensive master prompt engineering to automate nuanced lead nurturing conversations without sacrificing the human element.

On the acquisition side, I managed full-cycle Meta Ads campaigns covering awareness, retargeting, and sales objectives. This role required coordinating creative asset production and delivering in-depth performance reporting to stakeholders.

My operational experience includes executing over 20 digital product launches end-to-end. I managed the entire ecosystem, including sales funnels, email and SMS automation, ad strategy, design assets, and payment gateway processing. This involved managing independent contractors and ensuring precise tagging logic for seamless customer journeys.