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Maria Shkutnik

@mariashkutnik

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I'm a full-stack marketing leader driving SaaS growth through SEO, paid acquisition, and product launches.

Poland

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What I'm looking for

I specialize in building and executing marketing strategies from the ground up – from SEO and content to paid acquisition and product launches. Strong in hands-on execution and cross-functional collaboration. Now growing into team leadership and eager to expand my impact on business growth.

I'm a full-stack marketing manager with 7 years of experience building growth-driven marketing programs for SaaS, platform, IT services and EdTech.

I specialize in end-to-end marketing — from SEO and content to paid acquisition, product marketing, and GTM launches — and I combine hands-on execution with cross-functional collaboration. I’ve built full content strategies delivering 100+ assets and led SEO overhauls that multiplied organic traffic.

I deliver measurable outcomes: a 400% increase in blog traffic, a 350% uplift for a templates section, a 510% rise in G2 reviews, and a Product Hunt Top 5 result after launching an AI product. I’ve run multi-channel paid campaigns with five-figure budgets and optimized Google Ads to generate enterprise-grade SQLs. I also set up HubSpot automations and built AI-based optimization tools to speed up workflows.

I’ve hired and led cross-functional teams and managed external contractors while partnering with C-level and product teams on positioning and budget planning. I’m now growing into team leadership and eager to expand my impact on business growth.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

UI Bakery

Feb 2024 - Aug 2025 (1 year 6 months)

Built and executed a full content and SEO strategy delivering 100+ assets, increasing blog traffic 400% and Templates traffic 350% YoY; led the Product Hunt launch (358 upvotes) and grew G2 reviews by 510% through HubSpot automations. Managed Google Ads with five-figure budgets, owned marketing budget planning, and hired and led a 2-person cross-functional team.

Content Strategy SEO HubSpot Google Ads Product Launches GTM Team Leadership Analytics

Digital Marketing Manager

Orangesoft

Feb 2023 - Feb 2024 (1 year)

Developed and executed SMM across LinkedIn, Meta and Instagram achieving 17% engagement rate and 13.5% CTR; ran the Women in Tech ’23 campaign with 1,500+ participants and raised domain rating from 54 to 62 in 6 months. Managed 15+ external contractors and reported campaign performance to C-level stakeholders.

Social Media Marketing LinkedIn Meta Ads SEO Research Team Management CRM Outreach

Digital Marketing Manager

Teqniksoft

Jul 2020 - Jan 2023 (2 years 6 months)

Managed multi-channel paid campaigns and content for the LiveCarta EdTech platform, growing social followers 27× and monthly organic traffic ~22× over two years while achieving ~7% CTR on targeted ads. Produced weekly email newsletters and optimized blog content based on keyword research to drive engagement and retention.

Paid Acquisition Google Ads Social Media Strategy Email Marketing SEO Analytics CRM

Digital Marketing Specialist

Dizzain Inc.

Oct 2018 - Jun 2020 (1 year 8 months)

Executed SEO, PPC, email and social strategies for agency clients, performing keyword research, A/B tests, and optimization that improved campaign performance and reporting. Designed newsletters and managed PPC campaigns while developing Instagram content strategy and performance reports.

SEO PPC Email Marketing A B Testing Content Strategy Analytics Social Media

Education

Degrees, certifications, and relevant coursework

Uniwersytet Civitas

Bachelor of Science, Management

Grade: 5.0

Bachelor of Science in Management completed in 2025 with a GPA of 5.0.

Belarusian State University of Informatics and Radioelectronics

Associate in Computer Technology, Computer Technology

Grade: 8.7

Activities and societies: Organized and performed at MRCConf, a conference held at BSUIR featuring student speakers in frontend and backend development, data science, machine learning, QA, and digital marketing.

Associate in Computer Technology completed in 2020 with a GPA of 8.7.