Open to opportunities

Rafał Matyja

@rafamatyja

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Marketing technology consultant focused on maximizing ROI and customer loyalty.

Poland

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in marketing technology to drive impactful results.

I am a dedicated Marketing Technology Consultant with a strong focus on leveraging marketing technologies to maximize ROI and enhance customer loyalty. My experience spans across various roles, including Digital Content and Technology Consultant at Deloitte Digital, where I successfully designed systems for METAAds audits and coordinated marketing automation rollouts across multiple markets. My expertise in Conversion Rate Optimization (CRO), Marketing Automation, and SEO has enabled me to meet diverse business objectives effectively.

Throughout my career, I have consistently delivered results, such as increasing website conversion rates by 18% and improving email campaign open rates by 80%. I have a proven track record of collaborating with cross-functional teams to implement advanced automation workflows and optimize marketing strategies. My passion for technology and data-driven decision-making drives me to continuously seek innovative solutions that enhance customer experiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Content and Technology Consultant

Current

Deloitte Digital

Feb 2025 - Present (4 months)

Designed a system for conducting external METAAds audits and co-created a MarTech offering for global sports foundations. Successfully coordinated marketing automation rollouts across 5 markets simultaneously.

Meta Ads Martech Marketing Automation Salesforce Marketing Cloud

Senior CRM & CX Specialist

Altavia Kamikaze + K2

Mar 2024 - Present (1 year 3 months)

Implemented advanced automation workflows with over 60 steps, driving 16 micro-conversions and increasing website conversion rate by 18%. Deployed a complete MA&CRM system for a leading automotive company within 1.5 months.

CRM CX Marketing Automation Conversion A B Testing MarTech Stack Audits

Web Content Specialist

Altavia Kamikaze + K2

Mar 2023 - Present (2 years 3 months)

Shortened the user journey to key conversions, resulting in a 400% increase in car configurations and 70% more visits to the financing calculator. Coordinated the development of 3 model car pages for a global premiere and redesigned 5 other model pages.

Digital Customer Experience CMS HTML CSS SEO UX Writing Email Marketing A B Testing

Marketing Specialist

Business-Group (PROAV Systemy Audiowizualne)

Jun 2021 - Present (4 years)

Wrote SEO content including project case studies, blog posts, and website copy, and managed content on websites using CMS. Coordinated projects, including the end-to-end implementation of a new website.

CMS HTML CSS Social Media Management Content Planning LinkedIn Ads Project Coordination

SEO VIP Copywriter

WeNet Group S.A

Jan 2020 - Present (5 years 5 months)

Wrote and optimized SEO content, including expert articles, blog posts, and website copy. Conducted research and information gathering to plan topics for articles and blog posts.

Proofreading Content Planning Research

Editor

TVN Discovery Polska

Apr 2019 - Present (6 years 2 months)

Edited Polish and international news stories, and assembled television (video) content. Performed voice-over recording for news segments and researched topics for daily program editions.

News Editing Research Journalism

Education

Degrees, certifications, and relevant coursework

Społeczna Akademia Nauk

Bachelor, Journalism and Social Communication

Studied Journalism and Social Communication at Społeczna Akademia Nauk in Warsaw. Focused on developing skills in various communication forms and media.