Wioleta Wilinski
@wioletawilinski
Hands-on marketing and communications leader driving digital transformation and measurable brand growth.
PolandWhat I'm looking for
I am a hands-on marketing and communications leader with 15+ years of experience developing marketing strategies, PR, digital marketing, and brand management across domestic and international markets. I combine strategic vision with practical implementation, leading digital transformation initiatives, deploying marketing automation and AI tools, and managing multi-million PLN budgets to improve efficiency and ROI.
I have delivered measurable results including 40% organic traffic growth, 60% increase in media presence, rebranding large-scale companies, and organizing international trade fairs and public events for up to 20,000 attendees. I focus on team development, cross-functional collaboration, and data-driven decision-making to drive sustained brand and business growth.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Pronar Sp. z o.o.
Jan 2022 - Present (3 years 9 months)
Owned 360° marketing and communications strategy for one of Poland's largest manufacturers; led brand rebranding and managed a 1.5-hectare exhibition center attracting 6,000+ visitors annually while implementing AI-driven marketing automation to improve efficiency over 30%.
Marketing Manager
Merkury S.A.
Jan 2021 - Dec 2022 (1 year 11 months)
Developed and executed comprehensive marketing strategies and own-brand growth plans; supervised website redesign for SEO/UX and coordinated PR, market analysis, and marketing budget planning.
Marketing & Business Development Director
Best Deal Contractors
Jan 2018 - Dec 2020 (2 years 11 months)
Led U.S. market expansion through strategic partnerships and data-driven digital campaigns (Google, Meta, LinkedIn) that strengthened brand position and client relationships in the construction sector.
Export Director
Mlekovita S.A.
Jan 2018 - Dec 2020 (2 years 11 months)
Directed export activities to the U.S. and South America, negotiating distributor agreements and expanding sales networks via international trade fairs and partner development.
Deputy Marketing Director
Polska Press Group
Jan 2008 - Dec 2018 (10 years 11 months)
Managed marketing, events, and project teams for regional and national press; planned and executed 360° campaigns and large-scale public events with attendance from 500 to 20,000.
Education
Degrees, certifications, and relevant coursework
BUBournemouth University
Master's Degree, Finance
Completed a Master's degree in Finance at Bournemouth University focusing on financial management and related analytical methods.
University of Insurance and Banking
Master's Degree, Insurance and Banking
Earned a Master's degree in Insurance and Banking with emphasis on insurance markets, risk management, and banking operations.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Job categories
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