Wioleta Wilinski

Owned 360° marketing and communications strategy for one of Poland's largest manufacturers; led brand rebranding and managed a 1.5-hectare exhibition center attracting 6,000+ visitors annually while implementing AI-driven marketing automation to improve efficiency over 30%.

Developed and executed comprehensive marketing strategies and own-brand growth plans; supervised website redesign for SEO/UX and coordinated PR, market analysis, and marketing budget planning.

Led U.S. market expansion through strategic partnerships and data-driven digital campaigns (Google, Meta, LinkedIn) that strengthened brand position and client relationships in the construction sector.

Directed export activities to the U.S. and South America, negotiating distributor agreements and expanding sales networks via international trade fairs and partner development.

Managed marketing, events, and project teams for regional and national press; planned and executed 360° campaigns and large-scale public events with attendance from 500 to 20,000.

Completed a Master's degree in Finance at Bournemouth University focusing on financial management and related analytical methods.

Earned a Master's degree in Insurance and Banking with emphasis on insurance markets, risk management, and banking operations.