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Natallia Krauchanka

@natalliakrauchanka

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Marketing specialist focused on full-funnel growth, email automation, and content-driven acquisition.

Poland

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What I'm looking for

I’m seeking a growth-focused marketing role where I can lead full-funnel acquisition, leverage email automation and AI-assisted content, run data-driven experiments, and scale localized campaigns.

I am a marketing specialist with 5+ years of experience in B2B SaaS and EdTech, focused on full-funnel strategy, email nurture, and content-driven growth.

I build targeted email workflows (HubSpot, Mailchimp) and multi-channel campaigns that drive acquisition, engagement, and lead quality, and I’ve grown SQL Skill Assessment sign-ups by 2.8K+ in one month through early-access content and landing page testing.

I use AI-assisted content production and automation to cut creative costs and time—reducing content production time and hard skills spend by 70%—and I’ve launched localized campaigns across five markets to increase user acquisition.

I bring hands-on experience in PPC, analytics (GA4, Search Console), SEO, ABM, and copywriting, and I prioritize data-driven experimentation, clear storytelling, and collaborative execution to improve CTR, reduce CPL, and convert marketing activity into sales-ready leads.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Vertabelo

Jul 2022 - Present (3 years 2 months)

Built full-funnel paid, content, and email campaigns that drove acquisition and nurtured SQL learners, generating 2.8K+ early-bird signups for the SQL Skill Assessment in one month and increasing user acquisition by 45% versus organic.

Email Marketing HubSpot Mailchimp Paid Social Conversion Rate Optimization Content Strategy

Content Marketer

UpClient

Jun 2019 - Aug 2022 (3 years 2 months)

Produced SEO copy and case studies that drove audience engagement, including a case study that generated 5,000+ views on a top Belarusian marketing portal and supported client content strategies.

Copywriting SEO Content Strategy Storytelling Editorial

Advertising Specialist

Alutech

Feb 2021 - Jul 2022 (1 year 5 months)

Created and optimized Google and Meta campaigns to support showroom launches, improved lead quality and reduced CPL, authored the company's Instagram guideline, and owned campaign reporting (ROAS, CAC, CTR).

Performance Marketing Google Ads Meta Ads GA4 A B Testing Retargeting SEO

Brand Strategist Intern

PG Brand Reforming Company

Jun 2020 - Aug 2020 (2 months)

Executed copywriting, benchmarking, trend reporting, naming, and B2B brand promotion to support the agency's website and client deliverables during a summer internship.

Brand Strategy Copywriting Benchmarking Naming B2B Marketing

Education

Degrees, certifications, and relevant coursework

Belarusian State Economic University

Bachelor of Advertising, Advertising

2017 - 2021

Activities and societies: Specialization in Advertising; Brand Strategist internship at PG Brand Reforming Company (06/2020-08/2020) involving copywriting, benchmarking, naming, and B2B brand promotion.

Bachelor degree in Advertising with specialization in Advertising from the Faculty of Marketing and Logistics, including a brand strategist internship during 06/2020-08/2020.