KWKrzysztof Walczak
@krzysztofwalczak
Results-driven Marketing Technology Specialist with strong AdOps background.
PolandWhat I'm looking for
As a Senior MarTech Specialist at Essencemediacom, I lead the setup and execution of Dynamic Creative Optimization (DCO) projects, ensuring seamless implementation and optimization for performance-driven campaigns. My expertise in leveraging Google Marketing Platform 360 has allowed me to deliver comprehensive campaign performance reports that provide actionable insights, enhancing marketing strategies for my clients.
My journey in marketing technology has been fueled by a passion for data-driven decision-making and digital innovation. I have a proven track record of supporting clients in acquiring new marketing technologies, guiding them through the selection and implementation process. My role also involves managing client relationships, ensuring timely delivery of products and services while addressing any concerns that arise, all while maintaining a strong company reputation.
Experience
Work history, roles, and key accomplishments
Senior MarTech Specialist
Essencemediacom
Jul 2024 - Present (11 months)
Led the setup and execution of Dynamic Creative Optimization (DCO) projects, ensuring seamless implementation and optimization for performance-driven campaigns. Delivered comprehensive campaign performance reports and assisted in developing custom reporting solutions using Google Marketing Platform 360.
Junior AdOps Specialist
Fandom
Mar 2022 - Jul 2024 (2 years 4 months)
Created and maintained advertising campaigns across the USA and international markets. Demonstrated a strong understanding of ad operations processes and trained new employees to enhance their understanding of ad operations.
MDM Analyst Subject Matter Expert
O-I
Jan 2020 - Nov 2021 (1 year 10 months)
Participated in knowledge transfer across company units and designed technical reports. Managed user accounts and permissions for optimal system security while supporting teams in delivering quality products and services.
Education
Degrees, certifications, and relevant coursework
Krzysztof hasn't added their education
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Availability
Location
PolandAuthorized to work in
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