Murali Murthy

I’m a Creative Director and Brand Strategist with 7+ years of experience shaping brand narrative, voice, and creative direction across digital, social, and integrated campaigns. I translate customer, business, and cultural insights into scalable campaign concepts and storytelling frameworks that drive attention, engagement, and conversions.

In my current role, I lead end to end creative strategy and execution for Oxford College recruitment campaigns, increasing student enrollment by 40% through insight-driven messaging. For Rogers, I’ve directed multi channel creative campaigns that increased activations by 15%, and for TD Bank initiatives I helped contribute to a 63% increase in new customer engagement. I also manage a cross functional creative team of 5 designers and 4 strategists to improve creative quality, delivery speed, and campaign consistency.

Previously, I directed performance driven email campaigns for Chicago Title, increasing engagement by 30% and qualified leads by 25%, and I orchestrated a full website redesign for FNF with brand messaging, digital storytelling, and video content. I’m performance driven, collaborative, and performance and insight-led—partnering closely with stakeholders and agency teams to deliver measurable creative impact.