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Cherisse ThurabCT
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Cherisse Thurab

@cherissethurab

Creative Director & multidisciplinary creative with 15+ years across brand, digital, advertising, design and global teams.

Canada
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What I'm looking for

I’m looking for a senior creative leadership role where I can shape ideas, brands and experiences from strategy through execution. I’m drawn to ambitious teams doing distinctive work across brand, digital, culture, hospitality, travel, lifestyle or technology, and value trust, autonomy, collaboration and high creative standards.

I’m a Canadian Creative Director, Designer and multidisciplinary creative with 15+ years of experience across advertising, in-house creative, digital and brand environments in North America, Europe and Asia.

I’ve led creative and design for global brands including TD Bank, Prudential Financial, Marriott, Microsoft, Virgin, BT, Rogers, Nestlé and PGA TOUR, working across brand strategy, art direction, integrated campaigns, digital experiences, content, social, UX/UI and experiential work.

My strength is bringing together strategic thinking, strong visual direction and hands-on creative execution — shaping ideas from concept through to polished, effective work across every touchpoint. I’ve led teams, collaborated with multidisciplinary partners and worked directly with clients and stakeholders to build brands and experiences that are distinctive, thoughtful and commercially relevant.

I’m also deeply interested in emerging technology and AI, with hands-on experience developing AI-assisted creative workflows, prompting systems and new ways of working that improve both creative output and efficiency.

Today, I work across creative direction, brand and digital strategy, art direction, design, content and experience — particularly for brands in hospitality, travel, wellness, lifestyle and culture.

I’m open to senior remote opportunities including Creative Director, Associate Creative Director, Senior Art Director, Creative Lead and multidisciplinary creative leadership roles.

Experience

Work history, roles, and key accomplishments

LA
Current

Founder, Creative Director

Letter C Agency

Jan 2023 - Present (3 years 9 months)

Founded and led a strategic creative studio partnering with hospitality, wellness, and lifestyle brands to deliver strategy, creative direction, photography, design, and content. Developed hospitality communication and guest experience training programs for hotel teams.

BE

Lead Conceptual Designer

Bwin Party Digital Ent.

Jan 2012 - Jan 2013 (1 year)

Led the visual overhaul of Bwin's products and promotions, delivering a modern brand identity, intuitive UI/UX, and engaging content that elevated the customer experience.

Education

Degrees, certifications, and relevant coursework

Digital Marketing Institute logoDI

Digital Marketing Institute

Digital Marketing, Digital Marketing

2023 - 2023

Completed a Digital Marketing program in 2023.

Ryerson University logoRU

Ryerson University

Advanced Certificate, Film Studies

2019 - 2019

Completed an Advanced Certificate in Film Studies in 2019.

Ryerson University logoRU

Ryerson University

Advanced Certificate, Web Development

2009 - 2009

Completed an Advanced Certificate in Web Development in 2009.

OCAD University logoOU

OCAD University

Bachelor of Design, Advertising

2003 - 2007

Bachelor of Design in Advertising with a major in Art Direction and Digital Design, and minors in Psychology and Copywriting.

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