At Popup App, I identify, recruit, and onboard KOLs and content creators across MENA and Turkey. I negotiate contracts, manage creator relationships, and use performance metrics to adjust campaign tactics.
At Creative TRT, I founded and scaled the agency from Turkey to talent ecosystems across Turkey, MENA, CCA countries, and Australia; it reached the #1 agency ranking within 8 months. I managed 30+ in-house creators and oversaw more than 1,000 creators across partner networks.
At Creative TRT, I directed a regional influencer campaign for a leading Russian electric vehicle manufacturer and partnered with Tencent to support and monetize gaming creators and live-streamers. I also designed a two-week training program for operational teams and used performance data to optimize creator revenue.
