Open to opportunities

Rajat Kain

@rajatkain

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I grow e-commerce revenue through affiliate partnerships, lifecycle optimization, and data-driven strategy.

India

Message

What I'm looking for

I'm looking to lead growth, e-commerce, affiliate, or partnership initiatives where I can scale revenue through data-driven strategy, high-performing teams, lifecycle optimization, and strong cross-functional execution.

I've driven growth across AdMedia Digital Labs, DaMensch, Noon.com, Paytm, and Tolexo, spanning B2B, B2C, D2C, marketplace, and affiliate ecosystems.

At AdMedia Digital Labs, I manage 100+ publisher partners and $2M+ annual performance marketing campaigns, improving publisher retention by 70%, campaign ROI by 30%, and affiliate revenue by 40%. Previously at DaMensch, I grew monthly affiliate revenue from ₹17 lakh to ₹80 lakh in three months while managing end-to-end affiliate programs and publisher partnerships.

My work combines category P&L ownership, pricing and assortment strategy, performance marketing, analytics, and cross-functional leadership. I've led teams of 10+ professionals and use Google Analytics 4, Excel, and AI productivity tools to turn data into measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sr Manager

Current

AdMedia Digital Labs Pvt Ltd

Apr 2022 - Present (4 years 4 months)

Managed a portfolio of 100+ publisher partners, driving strategic upsell and cross-sell initiatives. Managed $2M+ annual performance marketing campaigns across CPC, CPL, CPA, CPI, CPO, and CPS models.

Affiliate Marketing Performance Marketing Publisher management Strategic Partnerships Campaign Optimization Team Leadership Stakeholder Management AI Productivity

Affiliate Marketing Manager

DaMensch Apparel Pvt Ltd

Mar 2021 - Mar 2022 (1 year)

Managed the end-to-end affiliate marketing program. Increased monthly affiliate revenue from ₹17 lakh to ₹80 lakh (370%) in three months and achieved a 2.98% conversion rate.

Affiliate Marketing Campaign Management Publisher Partnerships Negotiation Reporting Cross Functional Collaboration

Category Manager

Limestone Technologies Pvt Ltd (Noon.com)

Nov 2018 - Feb 2021 (2 years 3 months)

Owned category growth strategy, managing GMV, ASP, AOV, profitability, and inventory metrics. Developed pricing and assortment strategies and managed vendor relationships and commercial negotiations.

Category Management P&L management Pricing Strategy Vendor Management Inventory Management Business Insights Data Analysis

Business Analyst

Bata India Ltd

Jul 2017 - Nov 2018 (1 year 4 months)

Partnered with senior leaders on business strategy and developed executive dashboards and reports. Conducted business and market analysis and supported budgeting and forecasting.

Business Analysis Dashboard Development Reporting Market Analysis Budgeting Forecasting

Category Analyst

Tolexo Online Pvt Ltd

Jun 2015 - Jun 2017 (2 years)

Supported category growth through analytics and executed Google Shopping, email, and affiliate marketing campaigns. Monitored GMV, conversion, pricing, and inventory metrics.

Category Analysis Google Shopping Email Marketing Affiliate Marketing Google Analytics Data Analysis

Associate

Paytm

Feb 2014 - Jun 2015 (1 year 4 months)

Managed product catalog operations and performed catalog quality assurance using advanced Excel. Improved product data quality and marketplace accuracy.

Catalog Management Quality Assurance Product And Data Marketplace Operations