At Saudi Binladin Group, I lead digital communications and AI adoption, including enterprise-wide Microsoft Copilot enablement. I designed campaigns and toolkits that reached thousands of employees, helping drive a 921.43% surge in AI usage.
I also developed the “Think Before Print” initiative, reducing printing costs, ink consumption, and hardware wear by 13%. To streamline internal communications, I migrated teams to Ivanti and reduced email and call volume.
Previously, at i00 Digital Marketing Consultancy, I managed performance marketing for 100+ active enterprise client accounts. I scaled campaigns across Google, Meta, TikTok, and programmatic channels, achieving up to 57% result efficiency gains, and built full-funnel tracking dashboards.
