At TEN-X Marketing Solutions, I direct integrated media planning and buying for Ajlan & Bros Holding, its subsidiaries, and external clients across financial services, FMCG, and entertainment. I partner with C-level executives to translate business goals into measurable communications outcomes.
At ToYou | تويو, I managed media budgets across TikTok, X, Snap, Meta, Google, and programmatic platforms. I developed acquisition and retention strategies and enhanced automation and reporting processes.
At iMetric Digital, I executed paid media campaigns across social, search, and programmatic channels. I built reporting dashboards and data pipelines to monitor performance and inform optimization.
Earlier, I co-founded SipTip and oversaw its digital presence, including its website, online store, and automated customer journeys. My background also includes IT operations, systems administration, and account management.
