Looking for a job

Mahmoud Barakat

@mahmoudbarakat1

Message

I build and scale paid media campaigns for e-commerce brands across Egypt and the GCC.

Saudi Arabia

Message

What I'm looking for

I'm looking to build and optimize paid media campaigns for e-commerce and retail brands, using data, tracking, creative collaboration, and growth strategy to improve performance.

I've planned, launched, and optimized paid campaigns for e-commerce and retail brands across Egypt and the GCC through Mostaql.com, Qaeed Agency, Azzrk Agency, and independent client work.

I turn business goals into advertising strategies, forecasts, tracking setups, and clear reporting across Meta, Google, TikTok, and Snapchat. I also improve landing experiences, manage retargeting and scaling, and collaborate with content teams to align creative with campaign objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Mostaql.com

Aug 2024 - Present (2 years 1 month)

Communicated directly with clients to understand business needs and present tailored advertising service proposals. Researched client businesses and target markets to inform campaign strategy, built advertising plans and forecasts, and collaborated with content teams to align creative output with campaign objectives.

Client Communication Market Research Campaign Planning Forecasting Collaboration Analytics Scaling Retargeting

Current

Performance Marketer

Current

Independent Client Work

Delivered performance marketing support for brands across Egypt and the GCC, including BrandSchool, Burger Specialty, Elite Coffee, Raha Health, and Cart Blanche.

Performance Marketing Client Management Campaign Management Market Analysis

Media Buyer

Qaeed Agency

Mar 2024 - Jul 2024 (4 months)

Managed paid media accounts for e-commerce stores in Saudi Arabia, supporting business process development and campaign launches. Studied successful and underperforming campaign cases to refine buying strategy and improved store performance by identifying and acting on key data insights.

Paid Media Media Buying Campaign Management Data Analysis Snapchat Ads Meta Ads Google Ads

Media Buyer

Azzrk Agency

Jun 2023 - Feb 2024 (8 months)

Developed media-buying strategy and campaign planning skills across paid social platforms. Managed and evaluated social media content, built and launched Social Media and Google Ads campaigns, and optimized landing experiences (CRO).