Asmaa Arbab

Drove bookings and revenue growth by planning, launching, and optimizing paid marketing campaigns across digital channels, contributing to +15.9% total sales growth through offer and conversion optimization. Managed Fresha campaign/offer performance and increased engagement with WhatsApp campaigns using Bevatel while delivering data-driven ROI improvements.

Accelerated e-commerce growth by 76% and increased orders by 152% through data-driven campaign optimization, budget management, and funnel alignment. Improved ROI by raising ROAS by 42% and revenue by 76%, generated 5,610 qualified leads (+78%), and reduced CPL by 20% despite a 28% budget cut.

Owned day-to-day campaign implementation with daily performance reporting, identifying optimization opportunities and supporting the performance team in building strategies. Developed budget allocations and media-mix scenarios to drive sales across e-commerce and offline showrooms and mentored performance coordinators via weekly/monthly reporting.

Increased GMV by 600% (from 1M to 7M SAR/month) while maintaining a target CIR of 14–19%, exceeding the client's 4M objective. Planned and optimized multi-platform prospecting and remarketing campaigns and monitored daily cost, ROI, and CIR to guide monthly planning cycles.

Developed data-driven content and media strategies aligned with client branding and business objectives, planning and optimizing cross-platform campaigns while managing budgets to maximize ROI and engagement. Conducted audience research, A/B testing, and market analysis to continuously improve performance and maintained strong client relationships through transparent reporting.

Created and planned PPC campaigns, including prospecting and remarketing across Facebook, Instagram, Twitter, Snapchat, TikTok, and Google Ads. Collaborated with account managers on category and winning product selection, tested new ad strategies, optimized budgets/plans, and delivered monthly ad reports for clients.

Planned PPC prospecting and remarketing campaigns across Facebook, Instagram, Twitter, Snapchat, TikTok, and Google Ads. Tested ad strategies, optimized budgets according to client targets, and ensured creative presentation with monthly client reporting.

Wrote, reviewed, edited, and updated content for company websites, blogs, and marketing materials, including research to contextualize findings. Supported the creative team with promotional material design and used social media to engage consumers while monitoring metrics to inform improvements.

Generated social media design ideas and copywriting for campaigns while producing website and blog marketing content. Coordinated with internal departments on campaign objectives and monitored social media and website metrics to suggest improvements.

Demonstrated and presented products, negotiated sales packages, and worked toward monthly and annual targets while attending conferences and meetings.

Completed a Diploma in Digital Marketing at the Information Technology Institute from February 2017 to May 2017.

Studied Oriental Languages as a major with Turkish Language as a minor at the Faculty of Arts from 2012 to 2016.