Open to opportunities

Amira sarhan

@amirasarhan

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Digital Marketing Manager turning performance data into growth through paid media and analytics.

Saudi Arabia

Message

What I'm looking for

I’m looking for a role where I can own performance marketing end-to-end, lead teams, and turn analytics into growth. I want cross-functional collaboration, clear KPIs, and opportunities to deepen SQL/Power BI/Python-driven marketing decisions.

I’m a Digital Marketing Manager with 6+ years of experience leading growth strategies, paid media, performance analysis, and cross-functional teams. I’m known for transforming marketing data into actionable business insights that directly improve outcomes.

In my current role, I lead and mentor a team of four marketing specialists, aligning campaigns with business goals across Sales and Operations. I planned and executed high-performing paid advertising campaigns on Meta & Google Ads with a budget exceeding SAR 500,000, increasing overall sales by 30% and improving ROAS by 3% through smarter targeting, creatives, and budget allocation.

Previously, I scaled integrated social and content strategies—managing 15+ campaigns with strong reach gains, improving SEO product visibility by 35%, and driving LinkedIn thought leadership performance up by 60% in 3 months. I build KPI-driven reporting for stakeholders and keep evolving my toolkit, currently developing SQL, Power BI, and Python to bridge digital marketing with business analytics and digital transformation.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Team Lead

Current

Fastlo Logistics

Aug 2025 - Present (11 months)

Led mentoring and development of a marketing team of four and aligned marketing efforts with Sales and Operations goals. Planned and executed paid Meta and Google Ads campaigns and improved sales by 30% while increasing ROAS by 3%.

Paid Advertising Meta Ads Google Ads KPI Reporting ROAS Budget Planning Targeting Team Leadership Cross Functional Collaboration

Social Media Manager

Creative Formula

Aug 2024 - Aug 2025 (1 year)

Designed and implemented integrated digital marketing strategies to increase brand awareness and engagement for clients. Managed 15+ campaigns using KPI analysis and A/B tested content to drive a 40% reach increase and improve campaign performance by 25%.

Integrated Marketing Social Media Strategy KPI Analysis Reporting A B Testing Brand Awareness Stakeholder Insights

Social Media Specialist

Al-Razi Pharmacy

Aug 2022 - Aug 2024 (2 years)

Created SEO-optimized product descriptions and produced health and wellness content aligned with SEO best practices. Monitored analytics to improve digital campaign performance and collaborated with healthcare professionals to ensure compliant content.

SEO Product Descriptions On Page SEO Content Marketing Social Media Analytics

Marketing Executive

Al-Jazerah Falcon

Oct 2023 - Dec 2023 (2 months)

Strategized and executed marketing initiatives for high-profile projects across multiple channels. Built media and stakeholder partnerships and delivered performance reports on campaign outcomes.

Marketing Strategy Media Partnerships Stakeholder Management

Content Creator

iSchool

Dec 2022 - Jul 2023 (7 months)

Developed and executed content strategy across blogs, videos, and infographics. Improved LinkedIn campaign performance by 60% in three months through thought leadership content and refined strategy using performance metrics.

Content Strategy Blogging Video Creation Infographics Thought Leadership Performance Metrics

Social Media Specialist

Magenta Creative Agency

Apr 2021 - Sep 2022 (1 year 5 months)

Developed tailored social media strategies and collaborated with influencers to increase brand reach and visibility. Managed 8+ brand accounts, driving consistent 20% month-over-month growth and improving online reputation through proactive feedback handling.

Social Media Strategy Influencer Marketing Online Reputation Management

Social Media Specialist

Elingenium Agency

Aug 2020 - Apr 2021 (8 months)

Crafted and managed social media content across multiple platforms, optimizing formats and posting times to increase post reach. Improved engagement by responding to comments and messages while managing 5+ accounts across Facebook, Instagram, TikTok, and LinkedIn.

Social Media & Content Management Content Optimization Community Engagement Facebook Instagram TikTok LinkedIn