Muhammad Zohaib Shakeel
@muhammadzohaibshakee
I build revenue-generating brand activations, PR, and digital campaigns that grow businesses.
PakistanWhat I'm looking for
I've spent 10+ years turning creative ideas into revenue-generating brand activations, digital campaigns, and PR strategies that build visibility, sales, and retention.
As Regional Digital Lead for Eat Food Festivals 2025–2026, I'm shaping the digital footprint and creative direction for Karachi Eat, Lahore Eat, and Islamabad Eat. I've also led the digital and creative rollout for the Indus Valley Family Festival.
At East River Digital, I led creative, PR, and activation work for 20+ brands, increasing client revenue streams by 30% and client spend by 25% through upselling frameworks. My work included campaigns for UnileverCorp, Emaar Pakistan, BankIslami, Mothercare Pakistan, Karachi Eats 2025, and TDAP Food AG Exhibition 2024.
Previously, I delivered 30+ integrated campaigns at MindMap Communication, increasing brand reach by 40%, and exceeded revenue targets as a Growth and Upsell Manager at Business Promote. I bring together activations, influencer partnerships, media relations, and strategic client engagement to create measurable business growth.
Experience
Work history, roles, and key accomplishments
Lead Creative Consultant & Digital Strategist
Independent / Freelance
Sep 2025 - Present (1 year)
Orchestrating end-to-end digital footprint and creative direction for Pakistan's premier food platforms, including Karachi Eat, Lahore Eat, and Islamabad Eat. Executed full-scale digital and creative rollout for Indus Valley Family Festival, driving visitor engagement and brand visibility.
Creative, PR & Activation Head | Business Expansion Specialist
East River Digital
Apr 2024 - Sep 2025 (1 year 5 months)
Spearheaded creative, PR, and activation strategies for 20+ brands, resulting in a 30% increase in client revenue streams. Developed upselling frameworks that expanded service portfolios and increased client spend by 25%.
Growth and Upsell Manager
Business Promote
Feb 2022 - Mar 2024 (2 years 1 month)
Consistently exceeded sales and upselling targets, surpassing company revenue goals month-over-month. Built strong client relationships through needs-based selling, boosting average order value and retention.
Activation Lead / Social Media Manager / PR Manager
MindMap Communication
Nov 2015 - Jan 2022 (6 years 2 months)
Orchestrated 30+ integrated campaigns, boosting brand reach by 40% and supporting client sales objectives. Established strategic partnerships and upsell opportunities that enhanced agency-client relationships.
Education
Degrees, certifications, and relevant coursework
Federal Urdu University of Arts, Science and Technology
Bachelor of Arts, Arts
Bachelor of Arts degree from Federal Urdu University of Arts, Science and Technology, completed in June 2016.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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