At B Digital, I manage digital marketing strategy and brand communication for Packages Mall, Golden Pearl Cosmetics, and Molfix (Hayat Kimya). I lead client communication and campaign planning, and oversee content planning, campaign execution, and brand alignment across platforms.
As a freelance AI Video & Creative Content Specialist, I create video advertisements for digital and social media platforms. I manage production from concept development and scriptwriting through storyboarding and video generation.
At B Digital, I previously managed content and digital strategy for FMCG brands including Qarshi Jam-e-Shirin, Qarshi Springley, Molped, and Molfix. I developed social media strategies and content calendars, prepared campaign performance reports, and coordinated campaign visuals and messaging with creative teams.
I started out in creative roles developing social media content and campaign messaging for brands including CBD Punjab, FCCU, UMT, Evercare Hospital, Fatima Memorial System, and Atlas Honda. I also design marketing creatives, social media visuals, and branding graphics as a freelancer.
