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Irham Shaikh

@irhamshaikh

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Digital Marketing Director at Adcom Leo Burnett, driving campaigns for Pepsi, P&G, and Unilever.

Pakistan

Message

At Adcom Leo Burnett, I direct digital and UX work across brands including Pepsi, P&G, and Unilever Sri Lanka. I guide an eight-member cross-functional team on data-driven digital strategies and multichannel campaigns, and have worked across paid media, SEO/SEM, social media, and influencer marketing.

At Viral Edge, I led a TikTok campaign for Pepsi Pakistan that generated 8B+ views and 11.2M+ user-generated content. My campaigns have received Effie and Dragons of Asia awards, including Gold awards for Engro Fertilizer influencer marketing and the PeekFreans Heartbeats launch.

Experience

Work history, roles, and key accomplishments

Current

Director Digital & UX

Current

Adcom Leo Burnett

Aug 2023 - Present (3 years 2 months)

Directed an 8-member cross-functional team to plan, execute, and optimize data-driven digital strategies and multi-channel campaigns for 20+ global and local brands. Led end-to-end digital campaigns across paid media, SEO/SEM, social media, and influencer marketing, delivering measurable growth and engagement.

Digital Strategy Campaign Management Paid Media SEO SEM Social Media Influencer Marketing Google Analytics HubSpot AI driven Analytics Content Automation Budget Management Team Leadership

Creative Lead

Viral Edge

Aug 2021 - Jul 2023 (1 year 11 months)

Directed a 10-member cross-functional creative team to deliver 360° campaigns for 8+ brands, boosting client retention and securing new business. Led a viral campaign for Pepsi Pakistan on TikTok, harnessing 8B+ views and 11.2M+ user-generated content.

Creative Direction Team Leadership Campaign Strategy TikTok Viral Marketing Pitch Development Adobe Creative Suite Consumer Psychology

Creative Manager

RG Blue Communications

Dec 2019 - Jul 2021 (1 year 7 months)

Led end-to-end creative strategy for 8+ clients across tech, FMCG, and finance sectors, delivering 360° campaigns that increased brand engagement. Revitalized legacy brands like Rooh Afza and Hamdard through data-driven storytelling, achieving 1.5M+ social impressions.

Creative Strategy Campaign Management Brand Revitalization Data Driven Storytelling Agile Processes Team Leadership