Auditia Suhendini

Established the initial e-commerce operating framework to support the transition of fashion brands from offline to online marketplace channels. Designed cross-functional workflows and standardized product onboarding processes.

Managed and optimized digital advertising strategy for the Retail Business Unit across online DTC and offline retail promotions. Increased revenue by 47% and reduced CPA by 28% through data-driven campaign optimization and A/B testing.

Created effective Meta Ads campaigns resulting in a 4x increase in traffic and increased revenue by 50% through campaign management. Conducted market research and developed marketing strategies to identify customer segmentation and untapped opportunities.

Identified winning products through testing, monitoring, and evaluating ads and sales performance. Created and optimized ads on Facebook and Instagram, and provided daily performance reports and P&L overviews.

Designed book layouts, business cards, and posters for clients; assisted with photo shoot location scouting.

Contributed to game concept development for a new project and developed a marketing strategy and plan presented to the client.

Worked on the Research & Development team on a mobile application project, creating logos, icons, and layout design.

Grade: 3.37 / 4.00

Pursued an MBA in Marketing with a GPA of 3.37/4.00. Thesis focused on business strategy for Tinker Games.

Grade: 3.46 / 4.00

Earned a Bachelor's degree in Design Communication Visual with a GPA of 3.46/4.00. Thesis on card game design adaptation of Chinese literature.