I am actively looking out for new opportunities at the moment and a space to grow my skills and self in either marketing automation or product management roles. Currently excelling as Global Assistant Marketing automation manager with IDP Education, handling strategic implementations of automation campaigns and liaising with regional business teams to aid in use cases implementations.
Mudit Mehrishi
@muditmehrishi
Marketer with experience ranging from lead gen to strategic automation campaign implementation
IndiaWhat I'm looking for
I am driven by the belief that smarter marketing strategies are formed with better data, less repetitive tasks and efficient processes. This philosophy has guided my career, leading me to focus on purpose-driven storytelling and the creation of remarkable brand moments.
With 6 years of hands-on experience in marketing, and working through various roles starting from BTL activation manager to product marketing manager, I've cultivated a deep understanding of how to engage audiences through compelling storytelling. My proficiency in leveraging automation tools like Webengage, SAP hybris and Marketo has allowed me to design and execute data-driven campaigns that not only target the right audience but also foster authentic connections.
Beyond my professional pursuits, I am someone driven by creativity and finds interest in writing poetry.
Experience
Assistant manager marketing automation
IDP Education
Mar 2022 - Present (2 years 2 months)
Currently excelling as a Global Assistant Marketing automation manager with IDP Education, Foreseeing strategic implementations of automation campaigns and liaising with global and regional business teams to ensure desired use case implementations and figuring out various touch points to reach out customers and ensure MoM growth of MQL leads.
At Toppr, I led the creation of a robust Product Marketing ecosystem, automating engagement for 25M+ MAUs across 8+ channels. Strategic remarketing doubled user conversions and elevated Lifetime Value. In Partnerships, I drove a 2X conversion rate in BUs, through BTL activations and alliances. Managed agencies, vendors, and integrated channels seamlessly, solidifying Toppr's market presence.
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