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Moyin Balogun

@moyinbalogun

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I am a Digital Marketing Specialist driving creative, data-driven campaigns.

Nigeria

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What I'm looking for

I seek a collaborative, fast-paced role leading content, social and SEO strategies; driving data-driven campaigns, product launches and podcast/video production, while growing into broader digital marketing leadership.

I am a Digital Marketing Specialist who blends creative storytelling with data-driven campaign execution, focused on content strategy, social media, SEO, and product marketing. I thrive in fast-paced, collaborative environments and enjoy coordinating cross-functional teams and hosting podcasts to deepen audience relationships.

My work has delivered measurable results — at Freee Recycle I led campaigns that produced a 40% increase in brand awareness, 45% growth in engagement, 30% boost in recycling advocacy engagement, a 55% increase in reach, and a 15% improvement in conversion rates; I also manage SEO, product launches, and multimedia content production.

Experience

Work history, roles, and key accomplishments

Current

Content & Brand Marketing Associate

Current

Ha-Shem Limited

Sep 2024 - Present (1 year)

Developed and executed a comprehensive content strategy that improved organic website traffic and search rankings; led product launches and hosted the company podcast to boost brand visibility.

Content Strategy SEO Product Marketing Content Creation Market Research Social Media Copywriting

Digital Marketing Specialist

Ouch Lifestyle Plus

Jan 2024 - Aug 2024 (7 months)

Managed and grew social media platforms, producing video content and campaign copy that increased audience engagement and informed product offerings through consumer trend analysis.

Social Media Management Video Production Content Creation Consumer Research Graphic Design Campaign Analysis Copywriting Trend Analysis

Social Media Manager & Content Writer

Freee Recycle Limited

Feb 2023 - Oct 2023 (8 months)

Executed social media campaigns that increased brand awareness by 40%, engagement by 45%, reach by 55%, and conversion rates by 15% while producing high-volume multimedia content.

Social Media Strategy Content Writing Video Production SEO Analytics Community Management Campaign Management

NYSC Broadcasting Associate

Africa Business Radio

Apr 2022 - Mar 2023 (11 months)

Supported podcast production and digital marketing activities, managing social media and contributing to broadcasting program workflows during national service.

Podcast Production Social Media Management Content Editing Digital Marketing Production Coordination

Social Media Manager & Content Writer

Auxialia Images Global Resources Limited

Oct 2022 - Feb 2023 (4 months)

Produced SEO-optimized website content, social posts, and product descriptions that aligned with brand messaging and supported marketing campaign materials.

SEO Content Writing Research Social Media Brand Voice Content Strategy

Radio Presenter & Content Creator

Africa Business Radio

Nov 2021 - Sep 2022 (10 months)

Conceptualized and presented podcast episodes on cryptocurrency and business, coordinated guest interviews and production timelines, and analyzed listener data to improve show performance.

Script Writing Audio Production Interviewing Social Media Content Research

Education

Degrees, certifications, and relevant coursework

National Open University of Nigeria

Master of Science, Mass Communication

2023 -

Pursuing a Master of Science in Mass Communication at the National Open University of Nigeria since January 2023.

Ajayi Crowther University

Bachelor of Arts, Communication and Media Studies

2018 - 2021

Grade: Second Class Lower Division

Activities and societies: Swimming; Running; Singing; Dancing; Lawn Tennis; specialized in Social Media Management and Radio/TV Broadcasting.

Completed a Bachelor of Arts in Communication and Media Studies (Second Class Lower Division) from October 2018 to December 2021, specializing in Social Media Management and Radio/TV Broadcasting and gaining practical experience in content creation and strategic communications.