Looking for a job

Mouris Bashir

@mourisbashir

Message

Content strategy lead at Adani Group, growing YouTube to 140K+ subscribers and 700M+ views.

India

Message

At Adani Group, I build content and editorial strategy for Adani One and work across a 30M+ user super-app ecosystem. I also built GreenTalks, a recurring editorial platform on energy transition, sustainability and low-carbon living.

I rebuilt hear.com’s content-to-conversion system across SEO, landing pages, CRM and experimentation, helping scale appointments to 800K. At Adani, I rebuilt the Group YouTube channel around viewing behaviour, growing it to 140K+ subscribers and 700M+ views.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant, Short Form Content & Video

Current

Adani Group

Apr 2024 - Present (2 years 6 months)

Built content and editorial strategy for Adani One's rewards program and drove adoption of Adani Total Gas' app through the AppTastic Experience campaign. Grew the Group's YouTube channel from ~25K to 140K+ subscribers and built a 50+ creator ecosystem generating 500M+ organic views.

Content Strategy Audience Growth A B Testing YouTube Multilingual Content Creator Management Performance Analysis

Lead, Brand Strategy & Content

Adani Digital Labs

May 2021 - Nov 2023 (2 years 6 months)

Led content and consumer marketing across Adani One and six consumer businesses, managing a US$2M budget and 30+ partners. Built content franchises like #OneNationBillionCelebrations and #IndiaRahegaFit, generating significant reach and revenue growth.

Content Strategy Brand Strategy Campaign Management Multilingual Content Digital Analytics Heatmaps A B Testing Budget Management

Content Strategist - Brand & Social

hear.com

Apr 2020 - May 2021 (1 year 1 month)

Rebuilt the content-to-conversion system across SEO, landing pages, CRM, email, WhatsApp, and segmentation, scaling appointments to 800K, a 3x increase in three quarters. Repositioned hearing aids as 'Hearables', increasing branded search by 1,625% within 90 days.