Open to opportunities

Saadath Mohi-ud-din

@saadathmohi-ud-din

Message

I build viral content systems that grow audiences and engagement.

India

Message

What I'm looking for

I'm looking to build high-performing content ecosystems where I can lead strategy through execution, use data and audience insights to drive growth, and create compelling multi-platform narratives for ambitious brands and creators.

I've built and scaled The Aapa Podcast from scratch, generating 3 Crore+ views in 90 days through a clear editorial identity and audience-first storytelling across Instagram, YouTube, and Facebook.

At Radio Raabta 90.8, I produced and edited 300+ videos, drove 120K+ organic follower growth in six months, and increased audience engagement by 85% by redesigning content around platform-native storytelling and retention.

I've delivered end-to-end branding and social content for Amul, Maruti Suzuki, Physics Wallah, and Unigo, combining audience research, content ideation, production, scheduling, analytics, and performance optimization.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & Digital Strategist

Current

Self Employed

Jan 2025 - Present (1 year 7 months)

Generated 3 Crore+ views in 90 days by building and scaling 'The Aapa Podcast' with audience-first storytelling. Designed viral content frameworks across Instagram, YouTube, and Facebook, and optimized content using analytics and algorithm insights.

Content Strategy Storytelling Social Media Growth Performance Analytics A B Testing Personal Branding Influencer Management Multilingual Content

Creative Designer & Content Strategist

Dolphin PG College

Apr 2025 - Jul 2025 (3 months)

Developed and led a structured content strategy for Instagram and YouTube, aligning publishing cadence with audience behavior and academic milestones. Elevated brand presence through consistent visual storytelling and built monthly content calendars.

Content Strategy Visual Storytelling Branding Visual Content Calendar Instagram YouTube

Content Creator, Video Editor & Social Media Manager

Radio Raabta 90.8

Apr 2024 - Apr 2025 (1 year)

Produced and edited 300+ high quality videos within 12 months, achieving 85% growth in audience engagement and 120K+ organic follower growth in 6 months through performance-led content decisions and trend alignment.

Video Editing Content Creation Social Media Management Audience Engagement Organic Growth Trend Analysis YouTube Instagram Facebook

Talent Manager & Video Editor

Blubox Media

Jan 2024 - Jan 2025 (1 year)

Managed influencer collaborations and talent sourcing pipelines, ensuring creator-brand alignment and consistent output quality. Edited and delivered branded content with tight turnarounds while maintaining creative consistency.

Talent Management Influencer Collaboration Video Editing Branded Content Project Management

Freelance Content Creator & Designer

Self Employed

Jan 2020 - Jan 2024 (4 years)

Delivered end-to-end branding and social media content solutions for leading brands including Amul, Maruti Suzuki, Physics Wallah, and Unigo. Managed full-cycle social media strategies from audience research to performance review for a diverse global clientele.

Branding Social Media Strategy Content Creation Audience Research Scheduling Performance Reviews Client Management