Open to opportunities

Percy Thairu

@percythairu

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Content marketing coordinator and copywriter with 10+ years crafting conversion-focused, brand-consistent campaigns.

Kenya

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What I'm looking for

I’m looking for a content marketing role where I can coordinate multi-channel campaigns, collaborate with designers and product teams, and produce brand-consistent copy that sounds human—while staying on schedule and tracking performance.

I’m a copywriter and content strategist with 10+ years of experience writing and coordinating marketing campaigns across email, social, web, and product launches. I turn campaign ideas into organized, on-time deliverables—writing copy that sounds like a helpful conversation rather than a sales pitch.

I’m skilled at managing multiple deliverables at once across content, design, and product teams, with a strong eye for detail and consistent follow-through. From content calendars and task tracking to editing and quality review, I keep assets publishing-ready and aligned to brand voice.

In my freelance work, I create website copy, landing pages, product descriptions, ad content, and educational material that translates technical products for non-technical audiences. I also collaborate closely with designers and developers to maintain consistent tone across client platforms.

Earlier roles strengthened my end-to-end marketing mindset: I owned copywriting for website and social, coordinated sales and marketing activities, and even led product development for a personalized fitness service. I’m energized by cross-team work, clear communication, and performance-minded content that drives engagement and conversion.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter & Content Strategist

Current

Independent / Digital Projects

Jan 2023 - Present (3 years 6 months)

Write and edit copy for digital platforms, mobile apps, and online campaigns focused on engagement and conversion. Create website, landing page, product, and ad copy, and collaborate with designers and developers to maintain consistent brand voice.

Marketing Copywriting Landing Pages Product Descriptions Campaign Coordination Brand Voice Educational Content ghostwriting App Copy

Sales & Marketing Manager

Japheth's Powered Fitness

Jun 2019 - Apr 2023 (3 years 10 months)

Owned copywriting for the website, social media, marketing materials, and media kits, and coordinated sales and marketing activities from launch. Led product development for a personalized high-end fitness service and designed and piloted a 4-month training curriculum for fitness trainers.

Marketing Copywriting Social Media Copy Marketing Coordination Product Development Marketing Materials

Freelance Copywriter

McKinnon Group

Apr 2020 - Jun 2020 (2 months)

Produced product and UX copy, lifecycle messaging, paid ads, SMS/push notifications, blog content, and sales collateral for clients. Coordinated deliverables and team communication using Basecamp.

UX Copy Paid Ads Push Notifications Blog Basecamp Copywriting SEO

Marketing & Communications Officer

Corporate Staffing Ltd

Dec 2018 - Feb 2019 (2 months)

Created social media and email marketing campaigns for recruitment and training services. Wrote for the company blog, managed a content calendar, and led a team of content creators by overseeing workflow, editing, and training.

Social Media Marketing Email Marketing Email Content Calendars Blog Team Management Workflow Management Training Support Content Creation

Senior Writer / Editor

Web Partner Group

Sep 2014 - Jun 2017 (2 years 9 months)

Managed a team of writers producing varied content for a US marketing agency's clients. Improved content quality and turnaround time through mentoring and weekly training, and maintained client relationships through clear communication and on-time delivery.

Content Management Team Leadership Mentoring Editing Weekly Training Client Communication On Time Delivery

Freelance Writer

The Star Kenya / Inspired Business Blogs

Jan 2010 - Jan 2016 (6 years)

Wrote articles for The Star's Sasa Magazine and produced online content for SMEs locally and abroad. Supported content creation for business and marketing topics through freelance writing.

Article Writing Content Creation Blogging

Staff Writer / Social Media Manager

Myspace Properties

Jun 2012 - Dec 2012 (6 months)

Set up and managed all company social media accounts and wrote for Unique Homes Magazine. Produced marketing materials for the Mombasa Homes Expo and supported the CEO with speeches and presentations for media appearances.

Social Media Management Magazine Writing Marketing Materials Speech And Presentation Support