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ALLAN WAKORI

@allanwakori

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Creative copywriter with 5+ years of impactful content experience.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities in content strategy and marketing.

As a creative copywriter with over five years of experience, I specialize in developing compelling content that drives brand visibility and engagement. My journey has taken me through various roles, where I've successfully led strategic campaigns, such as the Kenya Tourism Board’s Tembea Kenya campaign, which achieved over 30 million reach and contributed to a significant increase in domestic tourism.

At Peak & Dale Solutions, I have honed my skills in crafting high-impact digital content, while my previous experience at Africa118 Inc. allowed me to contribute to a pan-African SME Digital literacy initiative, training 3,500 business owners. My work in SEO copywriting at Gientech Technology Company resulted in a remarkable 50% increase in sales-qualified leads, showcasing my ability to blend creativity with strategy to achieve measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Peak & Dale Solutions

Jul 2023 - Present (2 years)

Developed high-impact digital content for the Kenya Tourism Board's Tembea Kenya campaign, achieving 30M+ reach, contributing to a 12% increase in domestic bed nights to 5.1M. Created compelling digital content for the Women Entrepreneurship for Africa campaign, driving 1M+ in total reach and generating 1.6K applications from aspiring women entrepreneurs across the Africa.

Copywriting Digital Content Creation Campaign Management Campaigns Project Management

Search Engine Optimization Copywriter

Gientech Technology Company Ltd.

Oct 2022 - Aug 2023 (10 months)

Participated in Showroom SEO copywriting/Product descriptions for 5,000-10,000 topics, which realized an impressive 50% increase in sales-qualified leads for Aliababa.com, leading to a 15% boost in yearly revenue.

Copywriting Product Descriptions Revenue Market Research Alibaba.Com

Senior Copywriter

Africa118 Inc.

Feb 2019 - Jun 2023 (4 years 4 months)

Contributed to content development for the Digital Launchpad E-learning project, a pan-African SME Digital literacy initiative, resulting in the successful training of 3,500 business owners across the continent. Designed and delivered a tailored 3-month training program for Telkom Kenya's contact Centre team, focusing on social media etiquette, personalized communication, and active listening.

Content Development E Learning Communication Skills Active Listening Project Management

Radio Presenter

Mediamax Networks Ltd.

Oct 2010 - Dec 2018 (8 years 2 months)

Hosted and produced engaging radio shows on Milele FM, building a loyal listener base. Voiced radio and TV commercials, enhancing brand presence and audience connection.

Radio Hosting Voice Over Commercials Brand Strategy Commercial

Education

Degrees, certifications, and relevant coursework

Kenafric College of Professional Studies

Diploma, Journalism

Studied journalism at Kenafric College of Professional Studies, completing a diploma program in 2006. This education provided foundational knowledge in media and communication.