Wanjiru Njenga
@wanjirunjenga
Creative copywriter with a passion for impactful brand storytelling.
KenyaWhat I'm looking for
I am a creative and results-driven copywriter with over 5 years of experience in both B2B and B2C sectors. My work has led to significant engagement boosts for major East African brands, with increases of up to 47% in engagement and 21% in lead conversions. I believe that brands should sound like people, as they are ultimately speaking to them.
Throughout my career, I have successfully managed campaign assets across multiple time zones, ensuring message clarity and cultural resonance. I have led storytelling initiatives that connect with audiences, and my ability to collaborate with cross-functional teams has allowed me to enhance visual-copy synergy, making creative briefs work smarter together.
Experience
Work history, roles, and key accomplishments
Creative Copywriter
Oxygene (Agency)
Jan 2024 - Present (2 years 6 months)
As a Creative Copywriter at Oxygene, I boosted consumer brand recognition through tailored ATL and BTL campaign copy, contributing to a 13% uplift in overall ad recall during product launches. I delivered high-quality creative assets in a remote team setting and led copywriting for an insurance company rebrand, enhancing social media traction.
Creative Associate
PowWater (B2B)
Nov 2022 - Jul 2023 (8 months)
In my role as a Creative Associate at PowWater, I secured a 21% increase in lead conversion by crafting persuasive product messaging for B2B water access campaigns. I executed branding and content tasks remotely, coordinating with global teams to ensure consistent outputs.
Social Media Copywriter
Zoom Kune (B2C)
Nov 2021 - Jun 2022 (7 months)
As a Social Media Copywriter at Zoom Kune, I increased Instagram engagement by 47% within 3 months by creating culturally resonant copy tailored to urban youth audiences. I adapted brand messaging for regional micro-influencer collaborations and conducted A/B testing to refine social media voice.
Social Media Copywriter
Belva Digital (Agency)
Jan 2020 - Nov 2021 (1 year 10 months)
At Belva Digital, I supported over six client brands with platform-specific content strategies, helping a healthcare brand grow monthly engagements by 25,000+. I managed communication and approvals remotely, ensuring smooth collaboration and delivered over 200 high-performing social media captions.
Education
Degrees, certifications, and relevant coursework
Wanjiru hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
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