Open to opportunities

Wanjiru Njenga

@wanjirunjenga

Message

Creative copywriter with a passion for impactful brand storytelling.

Kenya

Message

What I'm looking for

I am seeking a remote creative copywriting role where strategy, storytelling, and brand impact are paramount.

I am a creative and results-driven copywriter with over 5 years of experience in both B2B and B2C sectors. My work has led to significant engagement boosts for major East African brands, with increases of up to 47% in engagement and 21% in lead conversions. I believe that brands should sound like people, as they are ultimately speaking to them.

Throughout my career, I have successfully managed campaign assets across multiple time zones, ensuring message clarity and cultural resonance. I have led storytelling initiatives that connect with audiences, and my ability to collaborate with cross-functional teams has allowed me to enhance visual-copy synergy, making creative briefs work smarter together.

Experience

Work history, roles, and key accomplishments

Current

Creative Copywriter

Current

Oxygene (Agency)

Jan 2024 - Present (1 year 5 months)

As a Creative Copywriter at Oxygene, I boosted consumer brand recognition through tailored ATL and BTL campaign copy, contributing to a 13% uplift in overall ad recall during product launches. I delivered high-quality creative assets in a remote team setting and led copywriting for an insurance company rebrand, enhancing social media traction.

Copywriting Social Media Copy Creative Direction Content Planning Audience Research Trend Analysis Tone & Voice Development

Creative Associate

PowWater (B2B)

Nov 2022 - Jul 2023 (8 months)

In my role as a Creative Associate at PowWater, I secured a 21% increase in lead conversion by crafting persuasive product messaging for B2B water access campaigns. I executed branding and content tasks remotely, coordinating with global teams to ensure consistent outputs.

Brand Strategy Content Development Remote Collaboration Marketing Collateral Content Review

Social Media Copywriter

Zoom Kune (B2C)

Nov 2021 - Jun 2022 (7 months)

As a Social Media Copywriter at Zoom Kune, I increased Instagram engagement by 47% within 3 months by creating culturally resonant copy tailored to urban youth audiences. I adapted brand messaging for regional micro-influencer collaborations and conducted A/B testing to refine social media voice.

Social Media Strategy Content Creation A B Testing Influencer Collaboration Remote Work Performance Analysis

Social Media Copywriter

Belva Digital (Agency)

Jan 2020 - Nov 2021 (1 year 10 months)

At Belva Digital, I supported over six client brands with platform-specific content strategies, helping a healthcare brand grow monthly engagements by 25,000+. I managed communication and approvals remotely, ensuring smooth collaboration and delivered over 200 high-performing social media captions.