Looking for a job

Greer Hall

@greerhall

Creative Director at Gravis, a team leader who's revenue focused, known for innovation and producing highest-quality brand strategy & execution.

United States

Message

What I'm looking for

I want to make an impact, in brand creative and revenue, collaborating to create the highest-quality campaigns that move a brand forward.

I founded Gravis, an independent consultancy focused on growth marketing, PR, paid and organic media, content strategy, channel development, and AI-driven content creation. As a fractional CD, I work with clients on their D2C and B2B media efforts.

At Pact Organic, I implemented acquisition and retention marketing tactics that increased revenue from $12MM to $18MM. Earlier, I led Craftsy/NBCUniversal’s brand relaunch, digital eCom channel, and subscription video platform, which NBCUniversal acquired in 2018 for $220M.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Gravis

Mar 2023 - Present (3 years 7 months)

Founded Gravis, an independent consultancy specializing in growth marketing, PR, paid and organic media, content strategy, channel development, and AI-driven content creation. Serves as fractional CMO for a range of clients, enhancing D2C and B2B paid and organic media efforts.

Growth Marketing PR Paid Media Organic Content Content Strategy Channel Development AI Driven Content Creation

Creative Director, Co-Founder

Lux & Gravis

Jun 2019 - Feb 2023 (3 years 8 months)

Established an agency partnership and steered the firm's marketing strategy for a wide range of clients in fields such as healthcare, wellness, technology, fashion, hospitality, food, and retail. Championed effective growth marketing strategies across paid, owned, and earned media channels.

Marketing Strategy Growth Marketing Paid Media Owned Media Earned Media

Creative Director

Pact Organic

Jun 2018 - Dec 2019 (1 year 6 months)

Orchestrated go-to-market strategies for seasonal campaigns, encompassing photo and video production for the digital storefront. Implemented acquisition and retention marketing tactics to elevate revenue from $12MM to $18MM.

Go To Market Strategy Photo Production Video Production Acquisition Marketing Retention Marketing

Creative Director

Craftsy/NBCUniversal

Jun 2016 - Jun 2018 (2 years)

Led a team of 20 direct reports across design, copywriting, photo studio, and production. Led a successful brand relaunch, digital eCom channel, and subscription video platform acquired by NBCUniversal in 2018 for $220M, and led NBC's relaunch of the brand as 'Bluprint.'

Team Leadership Brand Launch Digital Ecommerce Video Platform

Associate Creative Director

Vera Bradley

Jun 2014 - Jun 2016 (2 years)

Led the 5-person digital creative team to convey the brand strategy across store, site, and catalog. Collaborated closely to ensure brand continuity across store, print, and digital storefronts.

Digital Creative Brand Strategy Brand Continuity