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Oliver Smalls

@oliversmalls

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Creative Director at Ethos Athletic Club leading content strategy and photo and video production across three brands.

United States

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At Ethos Athletic Club, I lead creative strategy, content and media across Ethos Athletic Club, Ethos GO and Ethos Sports Performance.

I lead content strategy across social, YouTube, digital campaigns and brand storytelling, and direct photo and video production from concept through final delivery.

At Shutterfly, I led creative and art direction across digital, social, web, email and integrated campaigns. I developed campaign concepts and visual direction, and directed photography, video and digital content.

At MVP Group International, I led digital creative and design for licensed home fragrance and candle collections, including work across brands such as Febreze Home Collections, Burt’s Bees, Gaiam and TJX. Earlier, at Sod Solutions, I led brand and creative development across digital, print, marketing and content.

Experience

Work history, roles, and key accomplishments

Current

Director of Creative Strategy

Current

Ethos Athletic Club

Feb 2024 - Present (2 years 8 months)

Lead creative strategy, content and media across Ethos Athletic Club, Ethos GO and Ethos Sports Performance. Direct photo and video production from concept through final delivery.

Content Strategy Social Media Photography Video Direction Brand storytelling Campaign Strategy Team Leadership

Principal Art Director

Shutterfly

May 2020 - Feb 2024 (3 years 9 months)

Led creative and art direction across digital, social, web, email and integrated campaigns. Directed photography, video and digital content.

Art Direction Creative Direction Campaign Development Photography Video Direction Digital Content Cross Functional Collaboration

Digital Design Manager

MVP Group International

Sep 2019 - Apr 2020 (7 months)

Led digital creative and design for licensed home fragrance and candle collections across multiple consumer brands. Developed web, email, social and campaign assets.

Digital Design Creative Direction Web Design Email Design Social Media Brand Consistency

Design Director

Sod Solutions

Jun 2012 - Sep 2019 (7 years 3 months)

Led brand and creative development across digital, print, marketing and content. Directed brand identity, campaigns, web, social and marketing materials.

Brand Identity Creative Direction Campaign Development Web Design Social Media Photography Video Direction Process Management