Morgan Hay

I am a GTM Systems Engineer who builds the infrastructure that makes revenue predictable. Over the past four years I have independently owned and architected end-to-end GTM and revenue systems in a SaaS environment, covering everything from lead capture and ICP-based routing through payment processing, lifecycle automation, and revenue reconciliation.

One of my most significant projects was re-architecting a fragmented 5-step SaaS checkout into a single-click Stripe API integration, eliminating third-party dependency, reducing drop-off, and giving the business reliable tracking data across the full revenue lifecycle for the first time.

I build systems that connect, not tools that sit in silos. My work spans CRM lifecycle design, trigger-based outbound sequencing, Zapier and REST API integrations, GA4 measurement architecture, webhook logic, and cross-platform data integrity. When revenue data breaks, I am the person who diagnoses it and fixes the underlying structure, not just the symptom.

I thrive in early-stage environments where systems are undefined, playbooks do not exist yet, and ownership is expected. I have seen firsthand how poorly built GTM infrastructure creates compounding problems over time and that experience shapes how I build: clean foundations, documented logic, and systems that scale without accumulating technical debt.

I work well with distributed teams, communicate clearly across technical and non-technical stakeholders, and operate calmly under pressure. I am easy to work with, globally experienced, and genuinely motivated by the kind of work where the impact of good system design is immediate and visible.

Based in South Africa, UTC+2, available immediately for full-time remote roles worldwide.