Open to opportunities

Morgan Carpenter

@morgancarpenter

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Copywriter and psychology graduate driving engagement through behavior-led content.

United States

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What I'm looking for

I seek a broader marketing role where I can combine behavior-driven copywriting with analytics, support campaign execution, and grow into strategic marketing responsibilities within a collaborative team.

I am a copywriter with a psychology degree and over three years of content and marketing experience, focused on using principles of human behavior to craft compelling, high-performing copy. I have led SEO-driven content initiatives that measurably increased traffic and engagement.

At Daytrip I created SEO-rich travel copy and led content curation for new product launches, contributing to a 40% improvement in traffic expansion and engagement. Previously, I expanded Citruslabs' content marketing across email and web, worked with an SEO agency to boost organic traffic by 35%, and applied R for survey analysis to produce actionable insights.

I bring strong editing skills, AP-style fluency, CRM and campaign experience with HubSpot, and hands-on familiarity with tools such as SurferSEO, Asana, Google Suite, and Canva. I am seeking a broader marketing role where I can blend creative copywriting with analytical strategy to support campaign execution and team growth.

Experience

Work history, roles, and key accomplishments

Current

Lead Copywriter

Current

Daytrip

Apr 2024 - Present (2 years 2 months)

Research and write SEO-rich travel copy and lead content curation for product launches, increasing traffic and engagement by 40% and improving Google Travel rankings.

Copywriting SEO SurferSEO Content Strategy Editorial Google Analytics Travel Content

Legal Content Writer

RPM Services Group

Jan 2025 - Jul 2025 (6 months)

Crafted and edited marketing content for small business and legal clients, ensured AP-style and factual accuracy, and applied SEO to improve engagement and conversions.

AP Style SEO Content Adaptation Proofreading Client Communication

Junior Marketing Assistant

Citruslabs

Jun 2021 - Dec 2023 (2 years 6 months)

Expanded content marketing and led an SEO-driven website overhaul that increased organic traffic 35% in six months; ran CRM email campaigns and analyzed survey data to inform newsletters.

Content Marketing SEO HubSpot Email Marketing CRM Survey Design

Copywriting Intern

Citruslabs

Dec 2020 - Jun 2021 (6 months)

Published thrice-weekly blog posts and social media content, doubling blog traffic and creating cross-platform assets using Canva.

Social Media Canva Content Creation Instagram)LinkedIn Facebook Instagram

Education

Degrees, certifications, and relevant coursework

University of Glasgow

Bachelor of Arts, Psychology

Grade: First-class honours

Activities and societies: Editorial roles at Glasgow Guardian, GYou, and Groundings Academic Journal; Undergraduate Excellence Scholarship; joint honours in English linguistics for two years.

BA in Psychology with first-class honors and joint studies in English linguistics; held editorial roles in student publications and received the Undergraduate Excellence Scholarship.