Morenike Oloruntoba

At Irvine Partners, I lead social and content strategy across SSA for Spotify and Uber, turning brand objectives into relationship-driven storytelling, creator partnerships, and community-led engagement. My work spans influencer sourcing and negotiation, campaign budgeting, social narratives, client presentations, performance reporting, and live-event storytelling.

I've helped deliver culturally grounded Spotify campaigns including Afrobeats Campaign 2025, which generated 772+ posts, 192M impressions, 13.5M+ reach, and $11.1M EMV, as well as A Decade of Amapiano, which reached 45M+ people and generated over 5B+ impressions. I also led influencer management for Uber's Give Gogo localisation campaign, a SABRE EMEA Award for Technology winner.

Before agency work, I supported product launches, influencer collaborations, Klaviyo lifecycle campaigns, and customer insight gathering at Standard Beauty. I bring brand storytelling, audience strategy, copywriting, and data-informed decision-making together to make brands feel culturally relevant and commercially valuable.