Open to opportunities

Neheng Nelane

@nehengnelane

Message

Digital Content Manager focused on audience growth and monetized publishing.

South Africa

Message

What I'm looking for

I’m looking for a role where I can run end-to-end digital content operations—optimizing metadata, monetization, and publishing workflows—while using audience insights to drive engagement and ensuring full platform and copyright compliance.

I’m a Digital Content Manager with 5+ years of experience managing digital publishing, YouTube monetization workflows, and content operations for BET Africa and MTV Africa. I focus on building content systems that consistently perform—covering everything from publishing readiness to audience engagement.

In my current and previous roles, I manage content operations end-to-end: writing platform-specific captions and scripts, optimizing metadata, monitoring performance, and ensuring platform compliance (including copyright and Content ID eligibility) before publication. I use enterprise publishing tools to streamline workflows and support cross-functional teams.

I’m especially strong in audience growth—tracking video performance, analyzing insights, and adapting content based on trends. I’ve supported reporting and optimization decisions using analytics tools, while coordinating creative and editorial inputs across different African markets.

Beyond management, I’ve worked as an Influencer Manager & Coordinator and as a Community Manager, which sharpened my ability to lead collaborations, nurture communities, and maintain brand consistency. I bring this same communication-driven, quality-first mindset from my BA in Communication Science (UNISA) and PR training, along with content-focused learning through LinkedIn and Twitter Flight School.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Management

Current

Freelancer

Jan 2026 - Present (6 months)

Managed digital publishing and content operations, including YouTube publishing/monetization workflows and platform-specific content creation. Optimized metadata and tracked audience engagement performance while using Sprinklr and other enterprise publishing tools.

Publishing On YouTube Content Operations Short form Video Instagram TikTok Content Strategy Script Writing Audience Engagement performance reporting Content Scheduling Sprinklr Capcut Canva Social Media Management

Digital Content Manager

Paramount Africa (MTV & BET Africa)

Sep 2023 - Dec 2025 (2 years 3 months)

Delivered digital content management for Paramount Africa (MTV & BET Africa), supporting publishing and monetization workflows. Worked with enterprise publishing tools and cross-functional teams to maintain platform compliance and content operations.

Digital Publishing Content Operations Platform Compliance Cross Functional Collaboration Sprinklr Falcon Meta Business Suite

Influencer Manager and Coordinator

Freelancer

Nov 2022 - Aug 2023 (9 months)

Coordinated influencer campaigns from planning through execution, ensuring creators delivered content on time and aligned with campaign objectives. Managed influencer relationships and monitored campaign performance for multiple initiatives.

Influencer Marketing Campaign Planning Campaign Execution Creator Relationships Performance Monitoring

Community Manager

Wunderman Thompson (Standard Bank)

Apr 2022 - Oct 2022 (6 months)

Managed and nurtured a large digital community by responding to customer enquiries and community conversations with empathy and brand consistency. Produced monthly community reports using insights from social listening and helped resolve customer issues while protecting brand reputation.

Community Management Social Listening Customer Engagement Brand Consistency Community Reporting Mailchimp Microsoft Office

Social Media Manager

Freelancer

Jan 2019 - Mar 2022 (3 years 2 months)

Managed multiple client social media accounts across major platforms and developed monthly content calendars aligned with marketing objectives. Improved engagement through content strategy and trend-driven campaigns while producing performance reports and scheduling posts.

Social Media Management Content Strategy Content Scheduling Community Management performance reporting Scheduling Meta Business Suite Falcon Sprinklr Meta Publishing Tools Instagram LinkedIn TikTok Canva Slack Capcut InShot Lightroom ChatGpt

PR & Marketing Intern

X (Twitter)

Mar 2017 - Dec 2017 (9 months)

Supported PR and marketing activities including event promotion and campaign planning and reporting. Created content for marketing campaigns and customer outreach.

Public Relations Marketing Campaigns Event Promotion Campaign Planning Reporting Customer Outreach Content Creation

Education

Degrees, certifications, and relevant coursework

University of South Africa (UNISA)

Bachelor of Arts, Communication Science

Managed digital publishing and content operations across YouTube and Facebook using Sprinklr and Falcon, supporting platform compliance and monetization readiness. Published approximately 170 video assets weekly while maintaining quality and compliance.

Vaal University of Technology

National Diploma, Public Relations Management

2013 - 2021

Studied Public Relations Management and optimized metadata, thumbnails, playlists, and publishing schedules to maximize reach and audience engagement. Collaborated with editorial, creative, strategy, and regional teams to deliver engaging entertainment content across African markets.