
Mona Jahani
@monajahani
Freelance Digital Optimisation Specialist improving customer journeys and enquiry forms for businesses including DBK.
What I'm looking for
At DBK, I reviewed the customer enquiry journey and recommended practical changes to make it easier for prospective customers to get in touch. In my current freelance work, I manage client relationships from the first conversation through delivery.
For smaller fashion and cake businesses, I supported improvements to customer journeys and order forms, simplifying steps for customers. I gather requirements directly from business owners and present findings in plain, practical terms.
At Language Reach, I reviewed behavioural data, recordings and independent user feedback after website changes had affected the homepage and enquiry form. I tested the main navigation with an external user-testing group and reorganised the homepage to create a clearer path to making an enquiry.
At Samsung / Cheil UK, I brought UK and European teams onto a shared roadmap and reorganised Jira and Confluence boards. Earlier, at Currys / Carphone Warehouse, I supported delivery of 300+ projects that contributed £25m in additional revenue in FY 2019/20.
Experience
Work history, roles, and key accomplishments
Freelance Digital Optimisation Specialist
Self Employed
Nov 2024 - Present (1 year 11 months)
Completed four project-based assignments for a small number of clients, managing each relationship independently from first conversation through to delivery. Worked with DBK, an estate agency, to review the customer enquiry journey and recommend practical changes.
Freelance Optimisation Specialist
Language Reach
Dec 2022 - Oct 2024 (1 year 10 months)
Reviewed the customer journey using behavioural data, recordings and independent user feedback. Tested the site's main navigation with an external user-testing group and reorganised the homepage to create a clearer path to making an enquiry.
Personalisation & Optimisation Lead Consultant
Samsung / Cheil UK
May 2022 - Dec 2022 (7 months)
Brought UK and European teams onto a shared roadmap and coordinated meetings with senior stakeholders across multiple countries. Reorganised the team's Jira and Confluence boards and reshaped the wider programme planning and reporting.
Optimisation Specialist
Currys / Carphone Warehouse
Mar 2019 - May 2022 (3 years 2 months)
Coordinated work across UX, product, analytics and commercial teams, keeping priorities, quality checks, reporting and follow-up actions organised. Supported delivery of 300+ projects that contributed £25m in additional revenue in FY 2019/20.
Online Merchandiser
Currys / Carphone Warehouse
Mar 2017 - Mar 2019 (2 years)
Managed product-range updates and worked across teams to keep product information, navigation and content accurate for customers. Supported stock and inventory processes that improved forecasting and reduced overstock.
Education
Degrees, certifications, and relevant coursework
London University
Bachelor of Science, Business Information Technology
BSc (Hons) in Business Information Technology from London University.
CXL Institute
Short Course, Behavioural Psychology, Communication, Programme Management
2025 - 2025
Completed short courses in behavioural psychology, communication, and programme management in 2025.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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