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Mohit Kakkar

@mohitkakkar

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Performance Marketing Executive at Platform 3 Solutions who drove a 12.94% LinkedIn lead form completion rate.

India

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At Platform 3 Solutions, I built and managed LinkedIn Ads and Google Ads campaigns for SAP ECC-to-S/4HANA data archiving solutions. Testing audiences and lead forms helped identify an India-focused 2-field form with a 12.94% completion rate.

I also managed two Google Search campaigns, handling keyword research, ad copy, bidding, tracking, and optimization. The campaigns delivered 275K+ impressions and 11K+ clicks.

At Salesken, I refined Google Ads copy, targeting, and keyword strategy, increasing qualified leads from 20% to 37% within five weeks. I also generated 50+ qualified leads through LinkedIn and Google Ads at a 20% lower cost per lead than the previous average.

At Camp Automation, I generated 92 leads in 45 days through Meta Ads targeting the US market and supported the digital launch of AidaJet. My work also includes SEO content initiatives, email marketing, and HubSpot workflows, lead scoring, and nurturing.

Experience

Work history, roles, and key accomplishments

SEM Executive

Platform 3 Solutions

Mar 2026 - Aug 2026 (5 months)

Built and managed LinkedIn Ads and Google Ads campaigns end-to-end, including campaign architecture, audience segmentation, lead gen forms, creative setup, conversion tracking, and performance optimization. Delivered 169,700+ impressions and 1,179 clicks for enterprise IT decision-makers, and managed Google Search campaigns with 275K+ impressions and 11K+ clicks.

LinkedIn Ads Google Ads Campaign Management Audience Segmentation Lead Generation Conversion Tracking Performance Optimization A B Testing Keyword Research Budget allocation

Digital Marketing Executive

Salesken

Jun 2025 - Mar 2026 (9 months)

Optimized Google Ads campaigns to improve lead quality, increasing qualified leads from 20% to 37% within 5 weeks. Generated 50+ qualified leads with a 20% lower cost per lead, and led SEO content initiatives that drove a 12% month-over-month increase in organic blog traffic.

Google Ads LinkedIn Ads SEO Content Marketing HubSpot Marketing Automation Lead Scoring Email Nurture A B Testing Audience Segmentation

Digital Marketing Intern

Camp Automation

Jan 2025 - May 2025 (4 months)

Generated 92 leads in 45 days through Meta Ads targeting the US market. Managed the digital launch of AidaJet, covering branding, campaign execution, and email marketing, and conducted PPC keyword research across Google Ads, Meta Ads, and LinkedIn Ads.

Meta Ads Google Ads LinkedIn Ads PPC Keyword Research Email Marketing Campaign Management Audience Targeting