mohammed shaik

I'm currently building retail media audience-targeting capabilities for Elevance Health, turning advertiser needs, first-party data, and customer insights into prioritized product initiatives. My work has improved qualified audience activation by 8% and incremental conversion by 4%.

I design advertiser workflows using Figma, audience APIs, identity resolution, consent controls, and system integrations, reducing audience setup time by 15%. I also support AI-assisted audience recommendations with Human-in-the-Loop guardrails, model monitoring, and governance controls.

Previously at Myntra, I worked on the post-purchase e-commerce journey across returns, exchanges, self-service, and operational efficiency. I identified key return-friction drivers and created exchange flows that reduced manual decision points by 20%.

Across product strategy, discovery, delivery, and optimization, I use SQL, Python, BigQuery, experimentation, and product analytics to make decisions. I partner closely with engineering, data science, UX, privacy, operations, and business teams to deliver measurable customer and business outcomes.