At Moddakir, I own the end-to-end user journey across 8 apps and use support data and customer feedback to identify friction and guide product improvements. I designed a separate data warehouse architecture, built a KPI framework, and led the development of Grafana dashboards.
I previously built Moddakir’s Customer Success department from scratch and led a cross-border team of 9. Before Moddakir, I managed business development and partnerships at Enlighting Media, and held medical sales roles at AIG Egypt and EGPI Egypt.

