At HALA Capital, I support brand communication through strategic copywriting and creative ideation aligned with investment positioning. I manage LinkedIn content for founders, entrepreneurs, and investors.
At Halan – Fintech, I led creative copy for brand, product, and performance campaigns, and contributed to 360° campaigns for the parent company and its subsidiaries. I developed messaging for websites, marketing materials, and social channels.
At New Step Media (NSM+), I wrote campaigns, slogans, jingles, video scripts, and presentations for multiple brands. I also led brainstorming sessions and briefed designers to align creative ideas with execution.
Across my work with advertising agencies, startups, and corporate brands, I’ve developed campaign concepts and content for digital and social platforms in Arabic and English. My experience also includes projects for Saudi and Gulf-based clients and current collaboration with a Saudi company.
