I’m a creative digital marketer with 5+ years of experience across content creation, copywriting, social media, campaign development, and account management. I’ve worked in both agency and in-house environments, supporting brands across Egypt, the UAE, UK, and European markets.
My work has covered everything from building social media strategies and content calendars to developing campaign concepts, writing copy, scripting videos and commercials, managing communities, and coordinating with designers, videographers, media buyers, and clients. I’ve worked across industries including technology, financial services, e-commerce, retail, F&B, and consumer brands.
Some of the work I’ve been involved in includes marketing Aani, the UAE’s instant payment platform, developing multi-market social strategies for a European PEV retailer, and contributing to integrated campaigns for internationally recognized brands.
I’m particularly interested in roles where creative thinking and strategy overlap. I enjoy understanding what a brand needs to communicate, finding interesting ways to communicate it, and then working with the right people to turn those ideas into strong, effective content.
I’m also interested in the growing role of AI in creative and marketing workflows and have experimented with AI-generated visual content, video, and specialized creative tools alongside more traditional content production.
At this stage of my career, I’m looking to work with ambitious companies or agencies where I can contribute across content, social, creative strategy, and digital marketing while continuing to grow into more strategic roles.
