I’m looking for a senior content role where I can own content strategy, SEO, and conversion-focused campaigns, collaborate across teams, and drive measurable results—especially through websites, digital PR, and brand growth.
Tharwat User
@aldotharwat
Senior content strategist crafting SEO-driven, high-impact digital and webinar content.
What I'm looking for
I’m a creative, results-oriented content professional with 5+ years of hands-on experience in digital content creation, social media strategy, copywriting, and public communication. I specialize in turning brand messaging into content that performs across digital and offline channels.
In my current profession as a Senior Content Strategist, I delivered high-impact results for my clients by reducing departmental costs by bringing copywriting and SEO content tasks at lowest possible, eliminated reliance on in-house content creators and external vendors, and led SEO content strategy that positioned company websites on Google’s first page across countries like UAE, Egypt, Oman, KSA and Qatar.
I also launched company’s webinar programs end-to-end and set the editorial tone across touchpoints, including website UX writing and microcopy. Previously, I created multilingual e-commerce content (Arabic & English), supported editorial feedback and quality scoring, and developed campaigns across email, social ads, WhatsApp messages, and digital activations—always grounded in content analysis and actionable insights.
Experience
Work history, roles, and key accomplishments
Senior Content Strategist
AW Holding Int'l
Jul 2024 - Present (1 year 11 months)
Reduced departmental costs by covering copywriting and SEO content tasks in-house, eliminating the need for junior content creators, freelancers, and external vendors. Led SEO content strategy and launched the company’s webinar program, improving online visibility across UAE, Egypt, Oman, and Qatar.
Content Creator
AW Holding INT'L
May 2023 - Jul 2024 (1 year 2 months)
Directed content production for social campaigns, short/long-form video scripts, and website copy, while developing messaging for ads, email, WhatsApp, and digital activations. Led editorial tone across touchpoints and produced SEO blogs, newsletters, branded content, and insights reporting.
Produced bilingual (Arabic & English) e-commerce content including product descriptions and supported social media content delivery. Reviewed content outputs, provided editorial feedback, and maintained quality standards across the content teams.
Account Advisor - Email & Chat
Raya CX
Jan 2019 - Nov 2019 (10 months)
Responded to customer queries and complaints via email and chat channels, communicating product and service details clearly and persuasively. Used AI tools and digital workflows to manage customer communications.
Education
Degrees, certifications, and relevant coursework
Cairo University
Bachelor of Administration, Business Administration and Management
2013 - 2017
Activities and societies: Marketing & Public Relations Team Member (Enactus Cairo University) and content creator for social and event campaigns.
Earned a Bachelor of Administration in Business Administration and Management from Cairo University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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