Aya Tohami

I've created conversion-focused copy for Mumzworld, Polestar through SPADE Consulting and Majid Al Futtaim, and brands across the GCC, Egypt, and North America. My work spans CRM, email, paid media, landing pages, websites, push notifications, and lifecycle campaigns in English and Arabic.

At MorshedWorx, my landing page and product page copy increased client acquisition by 40%, while performance-focused Facebook ads improved click-through rates by 25%.

At Ecosolis, I developed a LinkedIn content strategy that grew followers by 326.7% and post impressions by 1,647.7% in one week. I've also led messaging for luxury real estate and hospitality launches at House of Caligo, building brand voices and mentoring junior writers.

I combine customer psychology, audience research, strategic messaging, and performance insights to make complex offers clear, persuasive, and actionable.