omar el orfalyOO
Open to opportunities

omar el orfaly

@omarelorfaly1

Versatile content specialist with expertise in creative marketing direction.

Egypt

What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, where I can lead content initiatives and collaborate with innovative teams.

I am a versatile content specialist with extensive experience in creative marketing direction and production across various sectors. My proficiency in content writing and management, particularly within the FinTech domain, has allowed me to serve as a creative director for both D2C and B2B brands. I seamlessly blend content strategy with innovative design and execution, ensuring that the messaging resonates with target audiences.

Throughout my career, I have achieved significant milestones, such as delivering the first white paper for Spotware Systems within three weeks and expanding the reach of publications to alternative markets. My role as a content director at Hype Marketing involved leading a team of writers and editors, where I successfully implemented a new CMS and increased client retention by 600%. I thrive in dynamic environments where creativity meets strategy, and I am passionate about producing high-quality content that drives engagement and results.

Experience

Work history, roles, and key accomplishments

SS

Content Writer

Spotware Systems

Jul 2024 - Present (10 months)

Constructed editorial guides and content plans for cTrader’s social platforms. Developed a strategy for organic feature-focused videos and researched, wrote, and edited white papers on technological products. Collaborated with the marketing team to create scripts, voiceovers, and footage for promotional YouTube videos.

FI

Crypto Reporter

Find.co

Mar 2022 - Present (3 years 2 months)

Reported news for CCN.com on the crypto sector worldwide, with a focus on the US market. Interviewed legislators, private crypto institutions, and other stakeholders. Maintained a steady production flow of 4-5 news pieces per day and expanded the publication’s reach to alternative markets.

HM

Content Director

Hype Marketing

Jan 2021 - Present (4 years 4 months)

Delegated tasks to a team of content writers, editors, and copywriters, and created KPIs for evaluation. Developed a plan for a new editorial department and revamped the agency's social media editorial direction. Coordinated with creatives and graphic designers to determine future campaign directions.

HM

Senior Content Writer/Copywriter

Hype Marketing

Jan 2021 - Present (4 years 4 months)

Worked with a major industrial bank to develop an intranet platform, including UI/UX ideation and content creation. Researched diverse topics and developed 700 pieces of content per month for the client's intranet platform. Developed a corporate podcast and wrote content for the company's LinkedIn page.

ES

Content Writer and Editor-in-Chief

Espacio

Jul 2015 - Present (9 years 10 months)

Created content focused on investment ventures, tech news, and business innovations, tailoring content to specific regions and industries. Reached out to international publications for client opportunities and interviewed clients and professionals for well-researched materials. Managed a team of editors and content creators, setting publication schedules and KPIs.

PU

PR and CRM Executive

Publicize

Jul 2015 - Present (9 years 10 months)

Handled daily communication with corporate associates to plan press release calendars and improve communication methods. Conducted interviews with business professionals to provide insights on marketing/PR improvements. Created success reports and redesigned project management systems within the company.

JU

Marketing Coordinator/Blog Manager

Jumia

Mar 2014 - Present (11 years 2 months)

Created the first domestic corporate tech blog to build brand following and enhance gadget sales. Planned and coordinated marketing campaigns to boost sales and coordinated visual designs for logos, ads, and video reviews. Created and hosted tech video reviews and organized the country's first tech-focused event.

Education

Degrees, certifications, and relevant coursework

Harvard University logoHU

Harvard University

Bachelor of Arts, Computer Science

Studied the fundamentals of computer science including programming languages, data structures, and algorithms.

Tech stack

Software and tools used professionally

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