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Mónica Núñez Hernández

@mnicanezhernndez

Marketing strategist across MarTech and global brands who increased Adlook account profitability by 125% through strategic client growth.

Mexico

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At Adlook, I managed enterprise client partnerships and led programmatic campaigns, delivering executive QBRs and data-driven optimization strategies. I increased account profitability by 125% through consultative account management and performance optimization.

At Muncher, I led commercial and marketing strategy for five virtual restaurant brands in Mexico. Go-to-market initiatives accelerated customer acquisition and sales, and revenue grew by double digits within the first two months.

At KidZania, I advised franchise marketing teams across 19 international markets on brand strategy and local execution. I also evaluated global initiatives to improve consistency and commercial effectiveness.

Across Alsea, Triciclo, Likeable Media México, and Agencia Ferrer, I led brand and account marketing work, developed e-commerce initiatives, and managed integrated campaigns. At Likeable Media México, I increased company revenue by 43% while acquiring more than 15 new clients within six months.

Experience

Work history, roles, and key accomplishments

Client Development Manager

Adlook

Mar 2024 - Jun 2026 (2 years 3 months)

Managed strategic partnerships with enterprise clients, acting as a trusted advisor to senior marketing decision-makers. Led end-to-end programmatic campaigns, delivering executive QBRs and data-driven optimization strategies, increasing account profitability by 125%.

Programmatic Advertising Client Development Strategic Account Growth Data Driven Marketing Executive QBRs Optimization Sales Ad Operations Data

Account Strategist

Adlook

Sep 2022 - Mar 2024 (1 year 6 months)

Programmatic Advertising Client Development Strategic Account Growth Data Driven Marketing Executive QBRs Optimization Sales Ad Operations Data

Country Marketing Leader

Muncher

Nov 2021 - Jun 2022 (7 months)

Led commercial and marketing strategy for five virtual restaurant brands in Mexico. Drove double-digit revenue growth within the first two months and developed go-to-market initiatives that accelerated customer acquisition and sales.

Marketing Strategy Commercial Growth Go To Market Strategy Customer Acquisition Sales Brand Management

Sr. Marketing Consultant, Global Markets

KidZania

Jan 2020 - Aug 2020 (7 months)

Advised franchise marketing teams across 19 international markets on brand strategy and local execution. Evaluated global marketing initiatives to improve consistency and commercial effectiveness.

Marketing Strategy Brand Strategy Global Marketing Consulting Commercial Effectiveness

Brand Manager P.F. Chang’s

Alsea

Jun 2018 - Jan 2020 (1 year 7 months)

Led marketing strategy for two international restaurant brands across the Mexican market. Directed annual marketing plans, pricing strategy, promotional campaigns, and product innovation, managing agency relationships and cross-functional initiatives.

Marketing Strategy Brand Management Budget Management Product Innovation Pricing Strategy Promotional Campaigns Cross functional Leadership Agency Management

Brand Manager California Pizza Kitchen

Alsea

Jun 2016 - May 2018 (1 year 11 months)

Marketing Strategy Brand Management Budget Management Product Innovation Pricing Strategy Promotional Campaigns Cross functional Leadership Agency Management

Senior Account Manager

Triciclo

Dec 2015 - May 2016 (5 months)

Developed digital marketing initiatives that increased traffic, conversion rates, and online sales for Vianney and Cantia. Advised executive stakeholders on e-commerce strategy and commercial growth opportunities.

Digital Marketing Ecommerce Conversion Rate Optimization Traffic Growth Online Sales Strategy Stakeholder Management

Account Group Director

Likeable Media México

Jan 2015 - Oct 2015 (9 months)

Increased company revenue by 43% while acquiring 15+ new clients within six months. Led the Account Management department and a multidisciplinary client services team, expanding business with brands including Bayer, Samsung, Virgin Mobile, Grupo Modelo, and Jumex.

Account Management Business Development Client Services Revenue Growth Client Acquisition Leadership Brand Management

Business Development Director

Likeable Media México

Jul 2014 - Dec 2014 (5 months)

Account Management Business Development Client Services Revenue Growth Client Acquisition Leadership Brand Management

Account Director

Agencia Ferrer

Aug 2013 - Jul 2014 (11 months)

Managed integrated ATL, BTL, and digital campaigns for national and international brands. Coordinated multidisciplinary teams across Creative, Media, Production, and Client Services, leading campaign execution for clients including Chili's and Banamex USA.